Liquid
Vitamins Market: Outlook
The
demand for dietary supplements is increased day by day due to factors
like fast-paced life, increasing health issues, raising awareness
about having and balanced diet. Vitamins being an essential
micronutrient are one of the major dietary supplements currently
used. There are 17 different types of vitamins each provide a
solution for many problems like improving the immune system, bone
strength, health and so on. Consumers tend to prefer liquid vitamins
overtaking them in form of pills as liquid vitamins are easily
absorbed by the body. The public interest is shifting towards
including liquid vitamins in the diet on the regular basis so as to
lead a healthy life. Liquid Vitamins are easy to ingest than gel
pills or tablets as well as they are economical than pills hence are
becoming favorites among consumers. Kids and aged people prefer
liquid vitamins are they are easier to swallow. In feed additives,
liquid vitamins are preferred as it is easy to adjust the input
quantity. Liquid Vitamins are used to fortify dairy as well as bakery
products for a long time. With the rise in demand, the market for
liquid vitamins is expected to increase during the forecast period.
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Growing
Demands for Liquid Vitamins Due to Versatility in Formulation for
Multiple Applications
The
global market demand for dietary supplements, especially liquid
vitamins is increasing day by day. The market for liquid vitamins is
driven by factors like increase in health-related awareness of
people, urban lifestyle influence, and the tendency of prevention
than curing health issues. There other factors like an increase in
disposable income, increase in geriatric population as well as the
overall population has also lead to an increase in demand for liquid
vitamins.
Along
with dietary supplements, liquid vitamins have many application in
various fields like food and beverage industry, Pharmaceuticals,
Animal Feed, and cosmetics. Use of liquid vitamins in the cosmetic
industry is increased as they help in problems like minimizing fine
lines, preventing hair loss, promoting healthy skins and nails, etc.
Liquid
vitamins are added in animal feed in order to improve the
immune system of animals thus improve quality of produce. Increase in
consumption of fast food leads to several health-related problems,
liquid vitamins are used as food additives as they are good
antioxidants, and act as co-enzyme thus helping the process of
metabolism.
Liquid
Vitamins are considered safe for consumption unless taken in large
amounts can have side effects. Liquid Vitamins are not so good at the
taste and thus kids don’t tend to like them. The demand in the
market for liquid vitamins is expected to increase in terms of value
and volume during the forecast period.
Global
Liquid Vitamins Market: Key Players
The
global market for liquid vitamins is competitive in nature and some
of the key players in the market include Bactolac Pharmaceutical
Inc., Atlantic Essential Products Inc., Archer Daniels Midland Co.,
AIE Pharmaceuticals Inc., Amway, Bluestar Adisseo Co., BASF SE, Trace
Mineral Research and Lonza Group. More companies are taking an
interest in developing Liquid Vitamins products.
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