Beetroot
Extract Market Outlook
Consumption
of beetroot extract and products containing beetroots extract have
increased globally, owing to the popularization of the beetroot as
the next superfood. The economic feasibility of the beetroot only
adds to its popularization as it is easily available to both
consumers and manufacturers at a feasible cost. The rise in demand
for beetroot extract is also attributed to increased demand for
natural food additives such as food colorants and increased demand
for natural performance enhancing sports supplements. Once narrow
beetroot extract market is now wide owing to the availability of the
beetroot extract in multiple forms such as powder, liquid extracts
and in capsule forms.
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Multiple
products are being formulated incorporating beetroot extract owing to
its popularization as a super food:-
Consumption
of fruits and vegetables of all kind has been associated with reduced
risk of lifestyle-induced health conditions. One such vegetable that
has been popularized as the next superfood is beetroot. Beetroot or
table beets are the taproot portion of the beet plant and are rich in
their nutrition content. Beetroots are a source of vitamins,
antioxidants, nitrates etc. Consumption of beetroot has been
associated with multiple health benefits such as increased
cardiovascular health, antioxidant benefits. The rich nutrient
profile of the beetroot has been the major factor for the increase in
demand for beetroot extracts. Beetroot extracts come in multiple
forms such as powder and liquid concentrates, juices and capsules as
well. Beetroot extract finds its way in multiple products for a
number of different properties. Beetroot
extract is used in foodstuff as a natural coloring agent, as
a flavor or to increase the nutritional content of the food. Beetroot
extracts are used in soups, curries, bakery products as a colorant.
The vibrant and overpowering hue of the beetroot comes from the
pigment betanin. Which is extracted from the beetroot and used as a
colorant in food products and culinary preparations. The increased
public awareness regarding the benefits of the beetroot extract is
positively influencing the beetroot extract demand in the market. Due
to the increased demand for beetroot extract, food manufacturers are
coming up innovative product formulations that include beetroot
extract, such as juices, sports supplements, food colors etc. The
cost-effective nature of beetroot extract is also one of the major
reason for the increased demand of beetroot extract in the market.
The increased intolerance from the consumers toward artificial
additives and colorants has led to manufacturers opting for naturally
derived products such as beetroot extract.
Beetroot
extract has a strong prospect in the Sports Supplement Market:
Beetroot
extract has been proven to aid in regulating blood flow since long.
This property of beetroot extract makes it the ideal component for
sports supplements. Beetroot extract contains nitrates, which get
converted to nitric oxide by the body, acting as a natural
vasodilator. Being a natural ingredient and a potent source of
nitrates, beetroot extract has found its way into health supplements
and is also available in capsule forms. Studies have found out that
athletes who consumed beetroot extracts performed better at
activities than those who did not, these evidence-based benefits has
led to increased beetroot extract sports supplements.
Global
Beetroot Extract Market: Key Participants:
Some
of the market participants in the global beetroot extract market
identified across the value chain include Nature's Way Products,
LLC., The Synergy Company, MOUNTAIN ROSE HERBS, Oregon's Wild
Harvest., Beetroot Pro, Arjuna Natural Extracts Ltd, The Green Labs
LLC, The Drs. Wolfson, General Nutrition Centers, Inc., PURE SPORTS
NUTRITION, Human Power of N, Co., BI Nutraceutical, Sabinsa etc.
Opportunities
for Participants in the Beetroot Extract Market:
There
are widespread opportunities for market participants in the beetroot
extract market owing to the increasing demand of beetroot extract as
an active ingredient in sports nutrition. Due to the natural form of
the product, beetroot extract is being preferred over the
conventional artificial nitric oxide supplements by athletes. The
growing demand for beetroot extract as a colorant in food products
and as a health supplement is also steady, owing to growing health
awareness and preference towards natural ingredients and supplements.
The opportunities for market players in the food industry are plenty
since more companies are trying to come up with premium
health-boosting products with beetroot extract as an ingredient.
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