Beverage
sales are on rising and almost all segments in food & Beverage
sector are experiencing an exponential growth rate along with a
continuous change in consumer preferences. Rising demand for hot
drinks in emerging countries coupled with the launch of new beverage
variants has resulted in an increased demand for the global hot
drinks during the forecast period. Hot beverages, such as, coffee,
tea helps in elevating the mood of the consumers and increases their
energy levels. Hot beverages have many health benefits such as coffee
is known as the psychoactive substance because it contains a
stimulant called caffeine. Hot beverage improves various aspects of
brain function. This includes improved memory, & mood, rise in
energy levels, and helps in improving general cognitive functions.
Green tea, a type of hot beverage, aids in burning of body fats thus
leading to the improved metabolic reaction of the body. Hot beverages
help in improving physical performance of the consumers and can help
in fighting depression. Taste, ingredients, convenience, and price
represent the most influential factors that determine the demand for
hot beverages.
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Increasing
focus on health and wellness, rise of single pod coffee machines as
the preferred at home alternative, rising popularity of on the go
products, sensory experience and indulgent products, growing
consumers interest in exotic flavors, the steady evolution of hot
drinks customization and emergence of crossover and hybridized coffee
and tea options is fueling the growth of hot beverage market. The
increasing focus on health has led tea manufacturers to promote the
benefits of antioxidants and flavonoids in the beverage. The
preference for beverages with detox and de-stress benefits has also
led to the emergence of specialist tea outlets. The immense
popularity of instant coffee, particularly in developing nation,
supported by the cost, convenience factors, and versatility
localization, is also expected to offer lucrative growth
opportunities. Too much consumption of coffee or tea can lead to
isonomy and can even lead to formation carcinogens.
Depending
on the geographic regions global hot beverage market is segmented
into five key regions: North America, Latin America, Europe, APAC,
and MEA.
Europe
is the leading consumer of the hot beverage and exports mostly to the
American.
Asia
Pacific Hot
beverage market represents the largest market during the
forecast period because consumers are expanding the population,
burgeoning middle class, rising income levels, growing brand
awareness and westernization represents key growth drivers in the
region. The Middle East and Africa are also expected to grow during
the forecast period.
The
recent trend due to increasing urbanization and a growing
middle-class population with disposable incomes will drive the
market.
Key
global market players producing hot beverage include Ajinomoto
General Foods Inc., Hainan Haikou Lisheng Coffee & Foods Co Ltd,
Tata Global Beverages, Celestial seasoning Inc, Costa Coffee,
Starbucks, McDonald's, Caffe Nero, Tazo tea company and other.
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