Non-alcoholic
beverages are considered as the non-alcoholic version of alcoholic
beverages. Non-alcoholic beverages include drinks that contains less
that 0.5% alcohol. Such beverages are popular in countries that
enforce alcohol prohibition laws such as Kuwait, Saudi Arabia, and
Iran. Changing tastes and preferences of consumers and inclination
toward consumption of convenience food and beverages have led to the
rise in demand for non-alcoholic beverages in the last few years.
Manufacturers are focused on developing new products in order to
satisfy the changing tastes and preferences of consumers. The ethanol
distillation method is used to separate non-alcoholic beverages from
alcoholic beverages. The global non-alcoholic beverage market has
witnessed rapid changes due to factors such as rising purchasing
power, improvement in the living standard of the population, and
rapid urbanization.
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The
global non-alcoholic beverages market has been segmented based on
product types and distribution channel. Based on product type, the
global non-alcoholic beverage market has been segmented into
carbonated drinks and non-carbonated drinks. The carbonated drinks
segment is further sub-segmented into cola, carbonated water, diet
drinks, among others. The non-carbonated drinks segment is further
sub-segmented into fruit juices, energy drinks, tea, coffee, and
others. The carbonated drinks segment dominated the global
non-alcoholic beverage market due to the several strategies adopted
by manufacturers such as product innovation. Demand for juices showed
the fastest growth rate during the forecast period due to the rise in
health awareness among consumers. In terms of distribution channel,
the global non-alcoholic beverage market has been further segmented
into online distribution channel and offline distribution channel.
The offline distribution channel segment of the global non-alcoholic
beverage market has been further sub-segmented into supermarkets and
hyper markets, department stores, and convenient stores. The online
distribution channel segment of the global non-alcoholic beverage
market is estimated to expand at a significant growth rate during the
forecast period due to easy convenience and wide range of options.
The
global non-alcoholic beverage market is primarily driven by factors
such as changing lifestyle and rising consumer awareness toward
proper health and well-being. Additionally, the rising popularity of
convenience food and beverages is resulting in the increasing demand
for the global non-alcoholic beverage market. However, consumer
awareness regarding health effects such as diabetes that are created
by the consumption of non-alcoholic beverages is a factor that is
restraining the global non-alcoholic beverage market. Additionally,
stringent government rules and regulations toward the usage of
ingredients utilized in non-alcoholic beverages is restraining the
global non-alcoholic beverage market. Moreover, continuous product
innovation among key players such as introduction of zero or low
calorie drinks is anticipated to create opportunities for the global
non-alcoholic beverage market during the forecast period.
In
terms of region, the global
nonalcoholic beverage market has been segmented into North
America, Europe, Asia Pacific, Middle East & Africa, and South
America. North America comprises the U.S. Canada dominated the global
non-alcoholic beverage market. The U.S. accounted for a major share
of the non-alcoholic beverage market in North America due to the
rising disposable income among consumers coupled with their changing
tastes and preferences. The market in Asia Pacific is anticipated to
expand at a considerable growth rate during the forecast period due
to the rising product innovation among the manufacturers.
Additionally, multiple distribution channels and the rising
popularity of soft drinks among consumers are also boosting the
non-alcoholic beverage market in Asia Pacific.
The
non-alcoholic beverage market is concentrated in nature and it
comprises of several key players. Major players operating in the
global market include Attitude Drinks Inc. (North Palm Beach,
Florida, United States), The Coca-Cola Company (Atlanta, Georgia,
United States), Pepsico Inc. (New York, United States), Nestle
(Switzerland), Dr Pepper Snapple Group Inc. (Plano, Texas, United
States), Danone (Paris, France), Parle Agro (India), A.G. Barr
(Cumbernauld, United Kindom), and Britvic (Hertfordshire, United
Kingdom).
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