Cascara
sagrada is Spanish for ‘Sacred bark.’ It is a stimulant laxative
which has been in use for centuries for its laxative properties.
Cascara sagrada is generally safe and well tolerated. Cascara sagrada
used to be an ingredient for OTC (over the counter) medicines, but
since 2002 it has been banned in the U.S. for its health concerns.
Therefore there is a stigma surrounding the use of cascara sagrada
powder. However, it is available in form of health supplements and
part of nutraceutical products. It is used in cases of extreme
constipation and for a temporary course. Apart from its laxative
properties, cascara sagrada is said to have multiple health benefits
including aiding weight loss, maintaining healthy skin and hair etc.
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Digestive
disorders leading to higher demand for health supplements
Unhealthy
eating habits of the majority of the population in developed
countries have led to an increase in demand for constipation
relieving supplements such as cascara sagrada powder. Cascara sagrada
powder is available in form of non-prescription drug or health
supplement in all markets. The benefit of the cascara sagrada powder
being available without a prescription makes it available in untapped
markets for potential customers. The non-requirement for a
prescription for cascara sagrada powder also means that it is more
accessible to the general public than other medication that requires
a prescription. This decrease in cost for the prescription makes the
consumer more inclined towards products such as the cascara sagrada
powder.
Increase
in consumer awareness about health supplements set to raise the
demand for cascara sagrada powder market
Much
of the stigma surrounding the use of cascara
sagrada powder is due to lack of awareness regarding the use
of it. But the internet and an incline towards herbal alternatives
are changing that. The internet makes it easier for the average
consumer to determine the proper use of the cascara sagrada powder,
decreasing the stigma surrounding it. With the ease of access and
cost-effectiveness of the cascara sagrada powder makes it a better
alternative for OTC products that are available in the market.
Global
Cascara Sagrada Powder Market: key players
Some
of the key players in the cascara sagrada market are: NOW foods,
Nutricargo LLC, Nature’s way, Swanson health products, Nature's
Sunshine Products, Inc., Oregon's Wild Harvest, Natural factors,
Xi`an Sobeo Biotech Co., Ltd, SHAANXI SANGHERB BIO-TECH INC, Organic
Herb Inc. etc.
Opportunities
for Cascara Sagrada Powder Market participants
The
global Cascara sagrada market is less saturated in terms of key
market players because of the stigma attached to its use. This can be
an opportunity for new and existing market participants as well. A
focus on spreading awareness about its herbal nature and the proper
use of cascara sagrada powder can be a driving factor for cascara
sagrada powder market. There is a tremendous opportunity for new
product formulations incorporating cascara sagrada powder as well.
The market segment for products incorporating cascara sagrada powder
is less saturated as compared to key manufacturers providing cascara
sagrada powder as a whole.
The
increase in the use of natural medicines is an opportunity for new
participants in the cascara sagrada powder market, cascara sagrada
being a completely herbal alternative to available OTC drugs, it can
be more appealing to the consumer as a substitute.
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