With
an increasing consumption of frozen pizza across various regions.
Leading players are introducing new types and ingredients to cater
the taste of the regional consumer. Vendors are also introducing new
toppings as their popularity in the region. Vegan frozen pizzas are
also gaining popularity among vegetarian customers. Some of the
premium brands are also moving towards offering handmade flatbread
for pizza to attract more customers. Frozen pizza manufacturers are
responding to the demand of customers for high-quality and innovation
by adopting new methods, and ingredients, while maintaining the
appeal of convenience and price.
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Product
features such as environment-friendly manufacturing process,
affordable price, convenience along with better quality are also
attracting customers towards frozen pizza. Meanwhile, the concept of
no-preservatives and less sodium frozen pizza is also gaining
popularity in the market. Advanced technologies used in production,
storage, and supply have made the significant impact on the frozen
pizza market. Food safety and minimizing food wastage are also among
the top priorities for the companies involved in frozen pizza
manufacturing.
As
per the report by Transparency Market Research (TMR), the global
market for frozen pizza is likely to witness robust growth. The
market is projected to register CAGR of 6.5% during 2017-2026. By
2026 end, it is also projected to bring in US$ 25,971.0 million
revenue.
Thin
Crust Frozen Pizza to Emerge as Top-Selling Product
Compared
to various types of frozen pizza, thin crust is likely to be one of
the top-selling frozen
pizzas. By 2026 end, thin crust frozen pizza is projected to
reach nearly US$ 12,400 million revenue. Owing to the softer base
that enhances the eating experience, the demand for thin crust pizza
is growing. Also, thin crust pizza contains less calories than
conventional pizza, thereby limiting calorie consumption. Meanwhile,
thick crust frozen pizza is also likely to witness significant growth
between 2017 and 2026.
Meat
to be the Most Preferred Topping in the Global Market for Frozen
Pizza
Among
different type of toppings, meat is likely to be among the most
preferred frozen pizza toppings. Meat is projected to surpass US$
11,700 million revenue towards 2026 end. Growing tendency of
customers to try new toppings in frozen pizza and changing eating
habits are driving the growth of the meat as a topping in the frozen
pizza market. Meanwhile, cheese as a frozen pizza topping is also
likely to experience high demand among the consumers.
Medium
Size of Frozen Pizza to Gain Maximum Revenue Share
Medium
size of the frozen pizza is likely to gain more than half of the
revenue share by 2017 end. Medium size of frozen pizza is projected
to create an incremental opportunity of more than US$ 6,800 million
between 2017 and 2026. Medium size of frozen can serve up to two
people, and also minimizes the chances of food wastage. Meanwhile,
the demand for small frozen pizza is also likely to witness growth
during 2017-2026.
High
Sales through Food Chain Services
Food
chain services are likely to be one of the largest distribution
channels. By 2026 end, food chain services are projected to reach
close to US$ 8,300 million revenue. Increasing number of customers
prefer buying a frozen pizza from food chain store as the variety
offered is more, these food chain services also provide proper
support service in case of any complaint.
Competitive
Landscape
FRoSTA
AG, H.J. Heinz, California Pizza Kitchen, Atkins Nutritionals, Inc.,
Conagra Brands, Inc., Connies Pizza, Daiya Foods Inc., Dr. Oetker
GmbH, McCain Foods Ltd, Nestle S.A., and General Mills are the key
players in the global market for frozen pizza.
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more Information:
https://globenewswire.com/news-release/2017/12/12/1252865/0/en/Worldwide-Frozen-Pizza-Market-to-bring-in-US-25-971-0-million-revenue-by-2026-TMR.html
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