Instant
coffee has gained significant popularity among consumers in the
recent times. Thanks to the convenience it provides to the consumers
in terms of time and preparation, its demand has been rocketing
across the world, reflecting substantially on the global instant
coffee market. The easy availability of instant coffee across various
channels has been contributing considerably to its rising popularity.
The relatively lower price compared to regular coffee is also adding
to its demand to a great extent. In 2016, the overall market stood at
US$28.12 bn.
Boosted
by the surge in the uptake of coffee, especially over tea, across
various regions, the opportunity in this market is likely to rise at
a CAGR of 4.80% from 2017 to 2025 and reach US$42.5 bn by the end of
2025. The increasing awareness regarding the harmful effects of
aerated drinks is also expected to shift the preference of consumers
towards coffee, which subsequently, is anticipated to propel the
worldwide market for instant coffee in the near future.
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Retail
Stores to Continue being Primary Distribution Channel for Instant
Coffee
B2B,
such as hotels and restaurants, and retail stores, both online and
offline, are the primary distribution channels utilized by instant
coffee vendors. Retail stores sold a comparatively high amount of
instant coffee than B2B channel in 2016. The availability of a wide
range of instant coffee and attractive offers and discounts directly
from the vendors have prompted consumers to buy from retails stores
and this trend is likely to remain so over the forthcoming years.
Departmental stores and hypermarkets and supermarkets are the main
retail stores, where instant coffee is available for offline sales.
Asia
Pacific to Retain Dominance in Global Instant Coffee Market
Geographically,
the global instant
coffee market has been categorized into Latin America,
North America, Asia Pacific, the Middle East and Africa, Western
Europe, and the Rest of the Europe. With a share of 35.7%, Asia
Pacific dominated the overall market in 2016 and is expected to
remain on top over the next few years. The rising interest of
consumers for instant coffee in China and India has been driving the
market for instant coffee in Asia Pacific. Although tea is culturally
more significant in this region, the easy preparation method of
instant coffee is stimulating its uptake here, aiding the market
extensively.
Among
others, the demand for instant coffee is particularly high in the
Rest of Europe. Countries, such as Poland, Russia, and Bulgaria,
exhibit a considerably high demand rate, which is estimated to
continue to rise in the years to come, retaining the second position
in the global instant coffee market. North America, on the other
hand, is expected to experience a decline in the demand for instant
coffee in the near future because of a greater preference for filter
coffee. The new line of machines and capsules that pours cold
carbonated drinks, being the latest trend in North America, also
indicates a bumpy ride for the market for instant coffee in this
region over the coming years.
The
global market for instant coffee is highly consolidated. Nestlé
S.A., Starbucks Corp., Jacobs Douwe Egberts, Unilever Plc., and Tata
Global Beverages are the leading vendors of instant coffee across the
world. The other prominent players in this market are Strauss Group
Ltd., Matthew Algie & Co. Ltd., The Kraft Heinz Co., Tchibo
coffee, and Keurig Green Mountain.
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