Mafura
butter is derived from the seeds of the Mafura tree, also known as
Cape Mahogany, and grown mainly in southern regions of Africa,
primarily in Zimbabwe. Mafura butter possesses a nutty aroma and is
edible and hence, can be used for cooking as an oil. Mafura butter is
rich in essential fatty acids and showcases strong antimicrobial and
anti-inflammatory properties, making it a useful product to be used
in the cosmetic and personal care industry. Mafura butter moisturizes
the skin without clogging pores and encourages regeneration of cells,
therefore giving skin a youthful and fresh appearance. Further,
mafura butter is high in palmitic acid, oleic acid, stearic acid and
linoleic acid content, which gives it strong anti-oxidant and
medicinal properties. Mafura butter is also an excellent hair
moisturizer and conditioner and thus, helps in preventing hair
breakage, restoring hair elasticity and rejuvenating damaged hair.
Mafura butter has been a common ingredient in cosmetics and
healthcare products in the southern African region for years and is
slowly gaining popularity in Europe, America and Asia Pacific regions
due to the growing economy and growing R&D in the personal care
sector. The organic nature of mafura butter is another reason behind
its evolution at a global level. The demand for mafura butter is
going to witness high surge owing to its widespread properties and
applications in various industries, such as skincare, personal care,
hair care, food, pharmaceuticals and others.
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Rapid
urbanization and changing lifestyle have boosted the growth of skin
care and personal care industry worldwide. In addition, growing
demand for anti-aging products, skin nurturing and lightening creams
and hair softening and damage repair products is also driving the
mafura butter market. Mafura butter has been used for centuries by
local African women for nourishing and vitalizing their skin and
hair. Mafura butter is also used to treat a wide range of skin
ailments, such as athlete’s foot, cold sores, wounds and cracks,
arthritis, etc. Mafura butter is also used in lip balms. Another
driving factor for natural mafura butter market is growing awareness
about the harmful effects of synthetic products, which has shifted
the preference of consumers towards more natural and organic
products. Further, mafura butter is also used as a substitute for
cocoa and shea butter. All in all, increase in disposable income of
consumers and growing demand for natural beauty products which
exhibit antioxidant, hydrating and anti-inflammatory properties are
the two prime factors expected to drive the global mafura butter
market in the coming years.
Some
of the market participants identified across the value chain of the
global mafura
butter market are Sundial Brands, Phytoafrica GmbH, Akoma
International (UK) Ltd., Kaza Natural Oils, Caribbean Natural
Products Inc., Wema Bodycare, RaeMarie Essentials, Phytodess,
Gajimare Luxury, Shea Terra Organics and Gluki Organics, amongst
others.
Opportunities
for companies in skincare and personal care industry in mafura butter
market are high owing to the presence of only local and native
producers and no significant key market participants. Further, the
companies in personal care industry are focusing on the use of
organic ingredients such as mafura butter, in their products, which
is boosting the opportunities for other companies working in this
sector. Mafura butter can also be combined with other ingredients,
for instance, coconut oil to provide added benefits, such as
moisturizing and emollient effects. One of the significant advantages
of mafura butter is the robust method used for its extraction. Mafura
butter is extracted by the cold pressing method, which works at a
much lower temperature as compared to other traditional oil
extraction methods and also retains all beneficial properties of the
product, such as fibers, nutrients and taste. In addition, with
technical advancements and modernization, growth in the distribution
of products through online platforms is being witnessed. Hence,
companies in this industry should focus on selling their products
through the e-commerce medium to increase their network and
profitability.
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