The
stronghold of several domestic players across regional pockets along
with the presence of several large companies have rendered the global
anthocyanins market a highly competitive growth dynamics, states
Transparency Market Research in a recent report. The top four
companies in the market, namely Sensient Technologies Corp, Archer
Daniels Midlands Co., Symrise A.G., and CHR Hansen A/S, collectively
accounted for over 50% of the overall market in 2015.
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exclusive Global strategic Business
report:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=2198
To
ensure sustainable returns amid such intense competition, leading
players have adopted the course of strategies such as frequent
mergers and acquisitions, product innovations, and geographical
expansion. For instance, the company Archer Daniels Midlands Co.
recently introduced a new line of extracts capable of delivering a
concentrated dose of powerful anti-oxidants such as anthocyanins and
beta carotene through several food and beverages.
Transparency
Market Research states that the global anthocyanins market will
expand at a 4.4% CAGR over the period between 2015 and 2021, rising
from a valuation of US$300 mn in 2015 to US$387.4 mn by 2021.
In
terms of application, the food and beverages industry is the leading
consumer of anthocyanins, with the global anthocyanins market earning
the dominant share in its revenues owing to sales across this
industry in 2015. The trend is expected to remain strong over the
forecast period as well. Geographically, the anthocyanins market in
Europe led the global market in 2015 and is expected to remain the
dominant contributor to the revenues of the global market throughout
the period between 2015 and 2021.
Rising
Awareness regarding Health Benefits of Anthocyanins to Drive Market
Studies
have shown that the consumption of anthocyanins has positive effects
on human health. They act as an anti-oxidant, anti-allergic,
anti-microbial, anti-inflammatory, and help improve microcirculation
of the body. Anthocyanins are known to expedite the process of
metabolism of cholesterols and blood sugar. Further, anthocyanins
fight oxidative stress, a process known to play a crucial role in
escalating heart diseases. Consumption of anthocyanins is also known
to reduce the level of obesity in humans.
The
rising awareness regarding these factors in the past few years has
led to a significant rise in the global consumption of anthocyanins
and is expected to be a key driver of the market over the forecast
period as well. Additionally, the global
anthocyanins market is expected to be driven owing to the steady
growth witnessed by the market across developing countries such as
India, Brazil, China, Indonesia, and Argentina, in the past few
years.
Difficulty
in Processing Natural Food Colors Acts as Key Constraint to Growth
Anthocyanins
are natural colorants and, like most colorants extracted purely from
natural sources, are particularly difficult to work with. The raw
materials used for extracting anthocyanins are more expensive as
compared to the raw materials used for extracting artificial
colorants. Anthocyanins also lack color intensity commonly found in
synthetic colors. Synthetic colors also compete well with
anthocyanins when it comes to maintaining the vibrancy of color when
subject to complex manufacturing and processing across a number of
applications.
Furthermore,
the lack of a wide pallet of operational colors and the stringent
guidelines pertaining to the use of food additives across several
countries are posing challenge to the growth of the global
anthocyanins market. These factors are expected to collectively
impede the overall growth prospects of the market to a notable extent
over the forecast period.
This
review of the global anthocyanins market is based on a recent market
research report published by Transparency Market Research, titled
“Anthocyanins Market - Global Industry Analysis, Size, Share,
Growth, Trends, and Forecast 2015 - 2021.”
For
the study, the market has been segmented as follows:
Global
Anthocyanins Market, by Product Type
- Cyanidin
- Malvidin
- Delphinidin
- Peonidin
- Others
Global
Anthocyanins Market, by Application Type
- Food Beverage
- Pharmaceutical Products
- Personal Care
- Others
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