Global
Biscuits Market: Overview
The
market for biscuits is very promising and is expected to witness a
continuous growth. Product innovation is continuously changing the
dynamics of the market worldwide. New flavors, shapes, taste, and
attractive packaging are causing consumers of all age groups to buy
biscuits. Players in the global biscuits market are making effective
strategies on how to sell biscuits, and in contemplating the kind of
packing that will prove to be effective, along with the price
strategy. As consumers are increasingly concerned about ingredients
and health benefits, manufacturers are maintaining transparency in
labeling. The emphasis on low sugar and low calorie content is
driving manufacturers in the biscuits market to develop nutritious
biscuits with low sugar content.
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The
report on the global biscuits market is an analysis of the changing
competitive dynamics. The study offers an unbiased perspective on the
growth of industry, by taking into factor different driving and
restraining factors. It also takes into consideration the current
trends and future opportunities, which are likely to have an impact
on the global biscuits market. The report segments the global
biscuits market on the basis of key criteria and studies it in an
in-depth manner. The competitive landscape has also been discussed in
detail. The market share held by the top players and the degree of
competition has been analyzed. The buyer and supplier bargaining
power and the entry barriers faced by new entrants have also been
analyzed.
Global
Biscuits Market: Trends and Opportunities
The
global biscuits market is driven by rising urbanization, increasing
disposable income, demand for convenience foods, and busy lifestyles.
The proliferation of supermarkets and hypermarkets has led to an
increased visibility of the wide range of biscuits available in the
market. In addition to this, promotional strategies employed by
marketing team such as television ads are also aiding the growth of
the market. Companies are increasingly experimenting with new
flavors, new ingredients, and trying out new combinations, to fuel
the interest of consumers.
Digestive
biscuits have become a rage at present and this trend is expected to
last for the coming years as consumers are becoming health conscious.
The inclination towards high fiber food products will drive
manufacturers to include fibrous and other nutritious ingredients in
their products. As consumers are showing interest in premium
products, manufacturers are introducing organic products, eliminating
artificial flavors and preservatives, high fructose corn syrups
(HFCS) and other such unhealthy ingredients. Manufacturers are also
introducing variety and convenience in terms of servings and sizes.
On the other hand, increased competition, high cost of raw materials,
and increasing taxes are expected to be factors restraining the
global
biscuits market.
Global
Biscuits Market: Region-wise Outlook
The
report segments the global oil and gas automation market on the basis
of geography, into North America, Europe, Asia Pacific, and the Rest
of the World. Of these, Europe and North America are leading in the
biscuits market. In addition to this, it is estimated that Asia
Pacific will emerge as the fastest growing market in the coming
years.
Key
Players Mentioned in the Report
The report profiles key players operating in the global biscuits market. The business and financial overview of each of the companies and their recent developments have been discussed in the report. Key players studied in the report are: Parle Products Pvt. Ltd. Nestlé UK Ltd. Kellogg Company, Britannia Industries Ltd., Burton's Foods Ltd., Lotus Bakeries NV, ITC, Cadbury, United Biscuits, Walkers Shortbread Ltd etc.
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