Overview:
Fruit
water refers to the water having a combination of fruits, vegetables,
and herbs immersed in it. It has a fruit flavor with no calories,
thus consumed to gain better health. Fruit water has emerged as a
healthy and tasty way to keep the body hydrated. Not just hydrated,
fruit water also enhances the flavor without adding any chemical or
excess sugar. Fruit water is a rich source of anti-oxidants and
vitamins that are released through various fruits and vegetables
infused in it. Some of the health benefits of fruit water includes
high content of vitamins and minerals which keeps body hydrated,
remove toxins from the body, good for digestive system, support
immune system, reduce muscle fatigue, and release fat cells for water
weight loss. Fruit water has become a new and rising trend among the
health drinks.
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Global
Fruit Water Market: Market Segmentation
The
global fruit water market is segmented on the basis of product
category, form, flavors, packaging and region. Based on product
category, fruit water is segmented into sweetened water and
unsweetened water. On the basis of form, fruit water market is
segmented into natural and organic form. On the basis of flavors,
fruit water market is segmented into white grape, mango, aloe vera,
pineapple, coconut, and others. On the basis of packaging, global
fruit water market is segmented into plastic bottles, cans, tetra
packs, and pouches. Fruit water market is further segmented on the
basis of distribution channel into hypermarket/supermarket,
convenience store, specialty stores, online stores and others such as
vending machines, cash and carry retailers etc.
Global
Fruit Water Market: Regional Outlook
Geographically,
the global fruit water market is segmented into major regions
including North America, Latin America, Europe, Asia Pacific, Middle
East and Africa. Globally, among all regions, North America is
expected to be the largest market for fruit water. Rising health
consciousness and increasing demand of natural fruit flavors that
enhance the taste and are free of artificial ingredients,
preservatives and high sugar, is one of the factor contributing
significantly to the high market share of fruit water in North
America. Asia Pacific region is projected to be the fastest growing
market during the reviewed period.
Global
Fruit Water Market: Growth Drivers
Fruit
water market is expected to witness modest growth during the next
couple of years. It is expected to be driven by its health benefits,
antioxidants properties, nutritional value, and better taste. The
trend of clean label and natural flavors in the food & beverages
has provided a significant boost to the growth of fruit
water market. The rapid growth is further supported by various
macro-economic factors such as population growth, recovered GDP, and
increased disposable income that elevated the demand of fruit water.
Rapid urbanization coupled with the changing life-style, change in
taste and preferences, change in eating habits, along with the
growing awareness level regarding health benefits of fruit water is
fueling the growth of global fruit water market. However, rising cost
of raw materials and the issues pertaining to the stability and
sustainability of natural flavors over synthetic flavors are some of
the factors challenging the growth of fruit water market. Food
technologist and companies in this market are continuously involved
in research & development activities to innovate and introduce
new variants of fruit water that can enhance the taste and
nutritional value attached to it.
Global
Fruit Water Market: Players
Some
of the global key players in the fruit water market includes The
Coca-Cola Company, Zpirit Foods Inc., National Beverage Corp.,
Clearly Food & Beverage Company, Ltd, Hint Inc., Adirondack
beverages, Inc., Prystine Food & Beverages Pvt. Ltd., Fresh Fruit
Ingredients Inc., among others. Companies in the global fruit water
market are focusing upon expanding their product portfolio through
new product launches.
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