The
demand for butter and margarine rides on the rising disposable
incomes of the consumers, notes Transparency Market Research in a
report titled “Butter and Margarine Market - Global Industry
Analysis, Size, Share, Growth, Trends, and Forecast 2015–2023”.
Although the improving purchasing power and standards of living of
the consumers are indicative of the projected growth of the butter
and margarine market, increasing concerns over the prevalence of
obesity are likely to restrict the market’s development through the
forecast period.
Download
the Butter
and Margarine Industry
Fact Sheet by
2023: http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=4780
Government
restrictions pertaining to the manufacturing and marketing of butter
and margarine also pose a restraint to the overall growth. In
addition to this, the availability of substitutes threatens the
market. Nevertheless, the falling prices of these products have upped
their consumption in most developing countries and this offers
players immense scope for growth.
Based
on usage, the butter and margarine market can be bifurcated into
spreadable and non-spreadable. By product type, the market comprises
cream and whipped butter, liquid margarines, cultured and uncultured
butter, butter margarines, and others. The demand for butter is
relatively higher and the sales of margarine takes a hit owing to the
inclusion of additives.
The
global market for butter and margarine can be segmented on the basis
of geography into North America, Asia Pacific, Europe, and Rest of
the World. North America accounts for a significant share in the
overall market in terms of revenue and is likely to retain its
positive streak throughout the forecast period. The butter
and margarine market in the region is fueled by the high
consumption of baked and packaged foods.
Asia
Pacific is projected to exhibit healthy growth over the coming years,
with China and India emerging as the front-runners. The rapidly
growing economies in these countries has resulted in an increase in
disposable income. This, in turn, has enabled consumers to increase
their spending on luxury food items such as desserts, pastries, and
confectionery. This, combined with the declining prices of margarine
and butter, is projected to lead to higher sales in APAC.
The report includes a dedicated section on the competitive landscape of the butter and margarine market. The key vendors operating in this market, both domestic and international, have been identified and profiled in detail. Aspects such as company and business overview, financial standing, product portfolio, recent developments, and business strategies have been taken into account while assessing the current and future performance of these companies. The top companies participating in the global butter and margarine market include Dean Foods Company, Kraft Foods, AMUL India, Farmers Cooperative Creamery, Arla Foods, OJSC Creative Group, and FrieslandCampina.
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