Overview:
Berry
refers to the small, pulpy, edible fruit that are usually juicy,
rounded, sweet or sour in taste. Some of the common examples of berry
include blueberries, strawberries, raspberries etc. Natural berry
flavor is widely used in jams, cakes, preserves, and pies. Natural
berry flavor is gaining high demand in the industry owing to its high
anti-oxidant properties. It helps in neutralizing free radicals that
may develop cancer, cardiovascular disease, and other age-related
conditions. It is also rich in vitamin C which helps in collagen
formation and supports healthy immune system. Natural berry flavors
market has taken a huge leap forward with the rising demand of fruit
flavors in the food & beverage industry. Factors such as changing
taste and preferences of consumers, increasing health consciousness,
new product developments, and the improved supply chain to ensure
product availability, are driving the growth of global natural berry
flavor market.
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Berry Flavor Market Report
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Global
Natural Berry Flavor Market: Market Segmentation
The
global natural berry flavor market can be segmented on the basis of
application, product type, and region. On the basis of application
natural berry flavor market can be segmented into functional
beverages, confectionary, dairy product, bakery, and others. Others
include applications such as cosmetics and toiletries, soaps and
detergents etc. Functional beverages is expected to be the largest
segment in the global natural berry flavor market followed by bakery
segment during the forecast period. On the basis of product type,
natural berry flavor market can be segmented into aroma chemical,
natural extract, essential oils and other natural flavor.
Global
Natural Berry Flavor Market: Regional Outlook
Geographically,
the global natural berry flavor market can be segmented into major
regions including North America, Latin America, Europe, Asia Pacific,
Middle East and Africa. Globally, among all regions, North America is
expected to be the largest market for natural berry flavors.
Increasing demand of natural flavors that enhance the taste and are
free of artificial ingredients, preservatives and high sugar, is one
of the major factor contributing to the high market share of natural
berry flavor in North America. Asia Pacific region is projected to be
the fastest growing market owing to the increased applications of
natural berry flavors in the food & beverages industry.
Global
Natural Berry Flavor Market: Growth Drivers
Natural
Berry Flavor Market is expected to witness modest growth during the
next couple of years. Natural berry flavor has gained a significant
boost with the high demand of clean label and natural flavors in the
food & beverages. The growth is supported by various
macro-economic factors such as population growth, recovered GDP, and
increased disposable income have played a major role in elevating the
demand of natural berry flavors market. In addition, its high demand
is attributable to the increased use of berry flavor in beverages and
bakery applications. Rapid urbanization coupled with the changing
life-style, change in taste and preferences, change in eating habits,
along with the growing awareness level regarding health benefits of
natural berry flavor are fueling the growth of global
natural berry flavor market. However, rising cost of raw
materials and the issues pertaining to the stability and
sustainability of natural flavors over synthetic flavors are some of
the factors affecting the growth of natural berry flavor market. Food
technologist and companies in this market are continuously involved
in research & development activities to enhance the natural berry
profile so as to bring various flavors that can add taste and
nutritional value of diets consumed.
Global
Natural Berry Flavor Market: Players
Some of the global key players in the natural berry flavor market includes Firmenich SA, Givaudan, Takasago International Corporation, Wild Flavors and Specialty Ingredients, Sensient Technologies Corporation, Symrise AG, Kerry Group PLC, Frutarom Industries Ltd. among others. Companies in the global natural berry flavor market are focusing upon expanding their product portfolio through new product launches.
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