Overview:
Coffee
premix is a fusion of different ingredients made from premium quality
coffee beans with distinct flavors and aromas, which produces a
unique result for consumption. It contains caffeine, coloring agents,
preservatives and other ingredients. The use and necessity of coffee
premixes are rising both at individual level and at Quick Service
Restaurants (QSR), thus, adding more to the demand for the particular
market at a substantial rate over the years. The consumption of
coffee is high, and, to meet the most of the growing demand, new
flavors are being introduced in the market. Coffee premixes have a
relatively longer shelf life because it is sealed, which prevents it
to absorb moisture. In case of revenue, instant coffee premixes mixed
with milk or water captured the largest market share among all other
instant beverage premixes and is projected to be the leader during
the forecast period. The coffee premixes market growth is largely
connected to the growing end user industry of coffee. Coffee premix
can be consumed with milk or water, as per individual preferences.
Seasonal menu components served in restaurants and quick serve
restaurants (QSR) is an opportunity for coffee premix market. For
instance with desserts, sweet coffee premixes is preferred generally
as toppings or granules.
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Global
Coffee Premix: Market Segmentation
Coffee
premixes is intermediate which can be directly purchased by end users
for their own consumption and, it can be also used in vending
machines. The global coffee premix market is segmented on the basis
of type, brewing, flavors and forms. Different types of coffee beans
used to make premixes are green, black, brown and white. Coffee
premixes on the basis of brewing style can be mainly segmented into
instant, cappuccino, mocha, latte, espresso and regular. Among all
the brewing style, regular occupies the largest market share followed
by cappuccino. Flavors are segmented into chicory, chocolate, maple
walnut, honey cinnamon and rosemary. Chocolate occupies the largest
market share among all the flavors available in the market. Different
forms of coffee premixes market are roasted/grounded, blended and
soluble.
Global
Coffee Premix Market: Regional Outlook
Geographically,
the coffee premixes industry can be divided by major regions which
include North America, Latin America, Europe, Asia Pacific and Middle
East & Africa. Coffee premixes consumption is highest in Finland
followed by Norway and Netherlands. Production of coffee premixes is
highest in Brazil followed by Vietnam and Colombia. The plantation of
coffee covers 25,000-30,000 square kilometers of the land in Minas
Gerais, Sao Paulo and Parana which are the south eastern states in
Brazil and it contributes 40% of the world’s total coffee supply.
Global
Coffee Premix Market: Growth Drivers
Coffee
is the major application of coffee premixes which is the main growth
driver for this market. The changing and varying life style is one of
the driving force behind the coffee
premix market. People are going experimental, so they tend to try
different flavors of premixes available in the market. Health
awareness is also a driving force in the market. Black coffee
premixes are calorie and fat free, containing soluble fibers, which
help fighting diabetes and boom mental state. Other driving health
issues are, overcoming depression, improve physical stamina, burn
fat, regulate blood pressure level, and the antioxidants enhance
brain activity. The packaging of coffee premixes is also one of the
drivers. Packaging in small sachet, provides the consumers ease of
carrying it, anywhere. With the growth in service sectors and rise in
number of work places, there is a high demand of coffee premixes
across the globe.
Global
Coffee Premix Market: Players
Some of the key players identified across the value chain of the global coffee premix market includes Nestle (Nescafe), The Coca Cola Company (Georgia), Starbucks Corporation, Unilever, Godrej & Boyce Manufacturing Company Limited, European Coffee Federation, Paulig Juhla Mokka, Vending Updates India Pvt. Ltd. And others. The companies are expected to expand their business by enhancing their product portfolio in global Coffee premix market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global Coffee premix market till 2024.
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