Phytosterols,
which are pegged as “heart-healthy” nutrients, are related to
cholesterol vis-a-vis structural behavior and functionality. They are
steroid compounds extracted from plants and find application as
additives in a range of food products, including spreads, cold cuts,
margarine, spicy sauces, milk sausages, yogurts, and bakery products.
Phytosterols compete with cholesterols during absorption in the
intestines and hence end up lowering cholesterol intake and
consequently, the cholesterol level in the human body. Because of
this benefit, its market has seen significant growth in the recent
past.
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The
market for global phytosterols market is expected to exhibit a robust
CAGR of 10.0% from 2015 to 2021, to reach a value of US$0.927 bn in
2021.
How
has beta-sitosterol managed to witness promising growth thus far?
The
different phytosterol products in the market are campesterol,
beta-sitosterol, and stigmasterol, among others. Among them,
beta-sitosterol has seen blockbuster sales so far due to its use in a
wide array medicines that are meant to counter heart disease,
strengthen the immune system, and thwart cancer of the colon, skin,
and cervix, among others. In fact, the US Food and Drug
Administration (FDA) even allows manufacturers to claim that foods
having beta-sitosterol have the ability to lower risk of coronary
heart disease (CHD). Because of all these reasons, beta-sitosterol is
expected to extend its winning run in the upcoming years too.
Which
are the sectors that are anticipated to generate maximum demand for
phytosterols?
Phytosterols
find application across sectors such as cosmetics, pharmaceuticals,
and food and beverages. As food ingredients, however, phytosterols
found maximum use in 2014. Demand from the food ingredients sector,
because of their ability to lower cholesterol, resulted in over
50.45% of the market in 2014. In the upcoming years between 2015 and
2021, however, demand from the pharmaceuticals sector is projected to
outpace that from the food sector. Besides this, the growing
disposable income of people worldwide will also lend to the demand
for phytosterols from the cosmetics industry.
What
are the reasons behind Europe and North America’s lead in the
global phytosterol market?
Geography-wise,
Europe held a dominant share of over 40% in the global market for
phytosterols in 2014. This was mainly due to the use of phytosterols
across industries such as food and beverages, pharmaceuticals, and
cosmetics in the region. This, alongside the growing prevalence of
coronary heart diseases, has boosted the demand for phytosterols in
Europe as well as North America. Obesity concerns have also propelled
the market in North America.
So far the market for phytosterols has experienced lacklustre growth in Asia Pacific and Rest of the World (RoW), owing to a lack of awareness about its benefits. However, the markets will soon pick up steam to clock maximum growth in the coming years due to the rising disposable income and improved lifestyle of people in the region.
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