Introduction:
Cold
pressed juice manufactured by grinding fruits and vegetables in form
of pulp and after that hydraulic pressure is used to squeeze water
from the pulp to product juice. High Pressure Processing (HPP)
methods is used to prepare cold pressed juice as it helps to maintain
the higher nutrient value and other essentials of fruits and
vegetable. In compare to pasteurized juices, cold pressed juices has
longer shelf as it involves HPP method to produce juice. In recent
years, the demand of cold pressed juice has increased due to its
natural taste and ingredient and on the other side the demand of
pasteurized juices has decreased as generally they includes higher
content of artificial flavors, food colors and sugars.
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Market
dynamics of Cold Pressed Juice Market:
The
key market drivers which influencing the demand of cold pressed juice
market from the side of beverage manufacturers is by creating its
trending demands among the health conscious consumers as cold pressed
juice retains higher amount of vitamins and minerals. On the other
side the consumers are also seeking for those fruits and vegetable
juices which belongs to category of health based drinks. Aversion of
consumers towards juices is due to higher level artificial
ingredients, and side effects of carbonated drinks which causes
various health related problems. In terms of restraints, one of the
key factor which may restricts the growth of cold pressed juice
market in future is its high cost as it requires HPP manufacturing
process and use of organic ingredients in cold pressed juices.
Market
Segmentation of Cold Pressed Juice Market:
Market
of cold pressed juice market is segmented on the basis of nature,
type and distribution channel. As per the nature, it is segmented on
the basis of conventional and organic and on the basis of type, it is
segmented on the basis of fruits and vegetables. Another segmentation
is on the basis of by distribution channel which includes
hyper/supermarket stores, departmental stores, grocery/retailers and
online retailers. From past few years, the demand of consumers is
trending towards those beverages which gives extra added health
benefits and have higher nutritional component. To meet this growing
demand of consumers, companies are offering juices manufactured with
high-pressure pasteurized technology and processed with cold-pressure
processing. In addition, the growth of cold pressed juice is also
gaining traction in market from those consumers seeking demand for
products which are organic in nature and from the side of increasing
health conscious consumers. As cold pressed juices are healthier in
compare to pasteurized fruits and vegetable juices and beneficial in
terms of vitamins, minerals, organic nature and many other vital
elements which are required by human body.
Regional
Outlook of Cold Pressed Juice Market
On
the basis of geographical segment, market of cold pressed juice drink
market is segmented on the basis of five different regions namely
North America, Latin America, Europe, Asia-Pacific and Middle East
and Africa. It is expected that market of cold pressed juice is
prominent in North America and European region. In addition,
increasing demand from health conscious consumers in North America
and European region supports the cold
pressed juice market growth over forecast period.
Key
Market Players in Cold Pressed Juice Market
Some of the major players in cold processed juice market include PepsiCo Inc., Hain BluePrint, Inc., Suja Life, LLC, Evergreen Juices Inc., JustPressed, Organic Press Juices, Evolution Fresh, Juice Generation, Liquiteria, Organic Avenue and Pressed Juicery are some of the leading brands in cold pressed juice market.
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