Global Sparkling Bottled Water Market: Rising Health-consciousness in Developed Regions to Ensure Steady Demand, says TMR

The global sparkling bottled water market is expected to exhibit steady growth in the coming years due primarily to the rising health awareness among consumers, according to a new report from Transparency Market Research (TMR). The report studies the historical growth trajectory exhibited by the global sparkling bottled water market in the review period leading up to 2015 and presents reliable forecasts regarding the market’s growth patterns in the 2016-2024 forecast period. The report is titled ‘Sparkling Bottled Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.’

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Sparkling water is a relatively minor segment of the global bottled water market and accounted for around 20% of the latter at the start of the decade. The fizz in sparkling bottled water is leading to a rising consumer preference over still water, while the inclusion of flavors has helped boost its popularity.

The key driver for the global sparkling bottled water market is the increasing awareness among consumers about the risks of conventionally popular sugar-rich beverages. Beverages such as soft drinks can cause life-threatening lifestyle conditions such as diabetes and hypertension, which has resulted in a growing consumer demographic favoring sugar-free alternatives such as flavored bottled water and sparkling bottled water instead.

Exploiting this consumer trend, many players in the global sparkling bottled water market have come up with flavored variants of their products without the excessive sugar content of conventional beverages. This has proved highly popular and is likely to remain a key driver for the global sparkling bottled water market. The availability of multiple flavors has reduced the gap in popular appeal between conventional beverages and sparkling bottled water products, making it easier for leading manufacturers to expand their reach.

Regionally, the report segments the global sparkling bottled water market into North America, Europe, Asia Pacific, and Rest of the World. Of these, North America is the leading contributor to the global sparkling bottled water market and is likely to retain this position in the coming years due to the expanding demographic of health-conscious individuals in the U.S. and Canada. The widespread availability of modern distribution channels is also a key driver for the sparkling bottled water market in North America. Europe is another leading consumer of sparkling bottled water due to the widespread popularity of bottled water in leading economies such as Germany.

The report segments the global sparkling bottled water market by flavor into orange, lime, raspberry, and others. The sales of the various flavor variants of sparkling bottled water are assessed in the report in order to shed light on the hierarchy of the market.

The report also takes a close look at the competitive dynamics within the global sparkling bottled water market by profiling the leading players operating in it. Key companies examined in the report include Nestle, Coca-Cola, and PepsiCo.