Heart Health Supplements Market to be Driven by Growing Awareness about Heart Diseases

According to a survey conducted by the World Health Organization (WHO), in 2012, approximately 17.5 million people died from various cardiovascular diseases. To prevent cardiovascular diseases, a balanced diet should include food products such as oily fish, fruits, vegetables, and the right amount of fiber. As consumers are gaining awareness regarding cardiovascular health, the requirement for heart health supplements has also surged. Heart health supplement products contain the right amount of nutrients to Prevent various cardiovascular diseases.

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The study offers a detailed overview of the key segments of the global heart health supplements market. It further provides insight into the advances being made in the development of heart health supplements with high nutritional value.

The report analyzes the important elements at play in the regional and global level of the heart health supplements market. It highlights the current market scenario as well as the future growth prospects of the market. The report also presents projections about the revenue and volume growth of the global heart health supplements market. To offer a clear picture of the competitive landscape of the market, the study utilizes the Porter’s five forces analysis. It also provides information about the degree of entry barriers in the global heart health supplements market along with the predominant trends.

Global Heart Health Supplements Market: Trends and Opportunities

The shift in food preferences and a sedentary lifestyle has boosted the prevalence of cardiovascular diseases. According to a study conducted by the Centers for Disease Control and Prevention (CDC), every year almost 610,000 people die of cardiovascular diseases in the U.S. The growth of the global heart health supplements market can be attributed to the growing number of campaigns being held to spread awareness about the consumption of heart health supplements. Furthermore, the contribution of regulatory authorities and government bodies towards increasing the consumption of heart health supplements is anticipated to drive the growth of the market over the forthcoming years.

The demand for heart health supplement products such as omega-3 is significantly high as they help in reducing risks related to cardiovascular conditions and diseases. Omega-3 is known to positively impact the electrical activity in the heart, thus preventing uncontrolled heart beats. It further lowers the level of triglyceride in the blood. Moreover, fiber-rich food products such as oats are associated with the reduction of cholesterol, henceforth improving the cardiovascular health of a person. As a result of these benefits, the demand for heart health supplements is anticipated to rise extensively over the forthcoming years.

Global Heart Health Supplements Market: Regional Outlook

The report segments the global heart health supplements market into Europe, North America, Asia Pacific, and Rest of the World. According to the research, the U.S. is the leading consumer of heart health supplements in North America. However, due to the saturating heart health supplements market in North America, leading companies are focusing on capitalizing on the opportunities arising from emerging economies in the Asia Pacific region. Asia Pacific is projected to witness strong growth due to the rise in spending capacity and rising cases of cardiovascular diseases in the region.

Companies Mentioned in the Report

The leading players in the global heart health supplements market such as Koninklijke DSM N.V., Abbott Laboratories, AdvoCare International, Amway, and Bayer A.G. among others are focusing on enhancing their consumer base through development of advanced heart health supplements and exploring new sales channels.  

Increasing Heart Diseases to Create Growth Opportunities for Heart Health Supplements Market, Says TMR

A new report by Transparency Market Research (TMR), titled “Heart Health Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024,” presents a complete overview of this market with a special emphasis on the key trends and growth prospects.

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According to the study, the global market for heart health supplements has exhibited a drastic rise in revenues, thanks to the swelling number of cardiovascular diseases reported annually. The growing awareness among consumers pertaining to the benefits these supplements can provide to their heart is boosting the demand for heart health supplements considerably across the world. The demand for heart health supplements is also being influenced by the constant change in the lifestyle of consumers, as it is leading to a surge in the demand for products with nutritional value.

Over the coming years, the market is likely to witness a substantial upswing due to the introduction of advanced heart health supplements that can be useful in minimizing stroke and improving circulation, notes the study.

The report evaluates the worldwide market for heart health supplements on the basis of the type of supplement and the geographical spread of this market. By the type of supplement, the market has been classified into synthetic supplements and natural supplements. Vitamin E, Omega-3, proteins, and antioxidants are the key types of synthetic supplements available in the global market. On the other hand, the natural supplements segment includes soy and fiber, whole grains, dark chocolate, and oats. Omega-3 and antioxidants are the most preferred heart health supplements across the world, finds the study.

Based on geography, the report categorizes the global market for heart health supplements into North America, Europe, Asia Pacific, and the Rest of the World. North America has been leading this market since the last few years. However, due to saturation, it is likely to lose ground to other regional markets.

Asia Pacific is expected to gain significantly from this situation with manufacturers shifting their focus towards developing economies. In these countries, the demand for heart health supplements is projected to witness a substantial rise due to the growing prevalence of heart diseases and increasing the disposable income of consumers, presenting lucrative growth opportunities for market players. The U.S. leads the heart health supplements market in North America while the market in Asia Pacific is dominated by India and China, states the report.

Abbott Laboratories, Koninklijke DSM N.V., AdvoCare International L.P, Amway, Bayer A.G., and DuPont are some of the key manufacturers of heart health supplements across the world, reports the research study.

Rising Mortality due to CVD Creates Million-dollar Opportunity for Heart Health Supplements Market

According to the WHO, cardiovascular diseases are the number one cause for death among people across the globe. In 2012, around 31% of the deaths reported worldwide occurred due to cardiovascular diseases (CVDs). Due to a high prevalence of heart diseases among people, there has been an increase in the demand for heart health supplements. Governments and regulatory bodies too are contributing to the heart health supplements market by funding programs to create awareness among the public about heart diseases, states a research report by Transparency Market Research (TMR).

It has been found that heart ailments, which were previously considered to affect mostly men, are equally affecting women. Women having reached their menopause at a greater risk of suffering from some form of heart disease and so are young women with multiple risk factors. Therefore, it becomes very essential to take preventive measures against heart diseases and maintain optimal heart health. Many consumers now regard heart health supplements as a safe and effective way to keep their heart in good health.

In this blog post, TMR answers three critical questions about the global heart health supplements market:

Q1. What benefits of heart health supplements are boosting their sales?

With a decline in the quality and quantity of nutrition intake over the past few years, there has been a greater interest in all kinds of nutritional supplements. The trend also applies to heart health supplements. As per The American Heart Association (AHA), heart health supplements such as antioxidants can benefit those with a risk of CVD. Thus, the use of antioxidants for the prevention of CVDs is positively impacting the heart health supplements market.

Vitamin E is another heart health supplement that is prescribed to patients with a high risk of cardiovascular disease. Vitamin E works by detoxifying the free radicals in the body that cause damage to artery walls. Several clinical studies have shown that vitamin E can lower the risk of coronary heart diseases amongst middle-aged and aged people. Thus, vitamin E supplements are increasingly being prescribed, benefiting the heart health supplements market.

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Heart health supplements such as omega-3, especially, come to the aid of vegetarians who do not eat fish. Omega-3 fatty acids are required for the healthy functioning of the heart. Supplementing their diet with omega-3 fatty acids can thus help vegetarians in getting the required amount of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) necessary to lower triglycerides. Omega-3 fatty acids are among the most commonly prescribed heart health supplements and play a pivotal role in boosting the market.

Q2. What are the factors that will challenge the growth of the heart health supplements market?

While several studies prove the efficacy of supplements having a positive effect on patients with CVD risk, there exist several other research reports that null the benefits of heart health supplements. According to a WHO report on prevention of cardiovascular disease, antioxidant vitamins are not recommended for coronary heart disease (CHD) or CVD patients. Such reports can impede the growth of the heart health supplements market by adversely impacting consumer confidence.

Q3. Which region is expected to be the largest market for heart health supplements?

North America is currently dominating the heart health supplements market, with the U.S. being the largest consumer of these supplements. However, the market in the region is expected to reach a point of saturation soon and manufacturers will gradually shift their focus to the emerging economies in Asia Pacific. The rise in the disposable income and the rising prevalence of heart diseases in Asia Pacific will further fuel the demand for heart health supplements in the coming future.

Heart Health Supplements Market Research Report, 2016-2024: Latest Market Overview, Size, Share and Forecast 2024

Global Heart Health Supplements Market: Description

According to the World Health Organization (WHO), cardiovascular diseases are the major cause of death globally. An estimated 17.5 mn people died from cardiovascular diseases in 2012. Experts state that a balanced diet consisting of fruits and vegetables, adequate amount of fiber, and at least one portion of oily fish a week is crucial to prevent and manage cardiovascular disease. With consumers becoming increasingly aware about cardiovascular diseases, the demand for supplement products has surged. These heart health supplements contain right amount of nutrients to help patients prevent various heart disease.

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Heart health supplements such as omega-3 are high in demand as they reduce the risks associated with sudden cardiac death. According to various research studies, the long chains of polyunsaturated fatty acids in omega-3 positively affect the electrical activity of the heart and prevent the development of dangerous uncontrolled heart rhythms. Further, omega-3 is also supposed to lower the levels of blood triglyceride. While the benefits of omega-3 are highly promoted, consumers have low awareness about the role of fiber in preventing heart disease. According to the American Heart Association, consumption of 25 grams of fiber every day is essential for healthy functioning of the heart. Fiber, especially soluble fiber, has been scientifically proven to reduce cholesterol. Oats have the highest amount of soluble fiber and hence, are one of the key heart supplements.

Global Heart Health Supplements Market: Overview

Sedentary lifestyle and change in food habits have led to the growing prevalence of heart diseases. According to the Centers for Disease Control and Prevention (CDC), around 610,000 people die of heart disease in the U.S. every year. Coronary heart disease is the most common type of heart disease that kills around 370,000 Americans annually. Growing awareness about heart diseases has played a crucial role in the growth of the global heart health supplements market. Governments and regulatory authorities are also contributing towards raising awareness about heart diseases through various campaigns. All these factors have fuelled the demand for heart health supplements.

Heart health supplements can be broadly categorized into synthetic and natural supplements. Omega-3, vitamin E, protein, and antioxidants are the major synthetic heart health supplements. On the other hand, dark chocolate, whole grains, soy and fiber, and oats are considered as natural heart health supplements. Though omega-3 is naturally found in fish and is also synthetically manufactured. In fact, omega-3 and antioxidants register high demand in the global heart health supplements market.

Global Heart Health Supplements Market: Region-wise Outlook

The global heart health supplements market has been segmented into four key regions: Asia Pacific, North America, Europe, and Rest of the World. In North America, the U.S. is the largest consumer of heart health supplements owing to the growing awareness about various cardiovascular diseases. However, the market in North America is getting saturated. As a result, manufacturers are shifting their focus on emerging economies in Asia Pacific where rise in disposable income and growing prevalence of heart disease have fuelled the demand for heart health supplements.

Some of the key players in the global heart health supplements market are E. I. du Pont de Nemours and Company, Bayer A.G., Amway, AdvoCare International L.P, Abbott Laboratories (Abbott Nutrition), and Koninklijke DSM N.V. The key players are focusing on new product launches, keeping in view the growing demand for heart health supplement products.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.