Global
Heart Health Supplements Market: Description
According
to the World Health Organization (WHO), cardiovascular diseases are
the major cause of death globally. An estimated 17.5 mn people died
from cardiovascular diseases in 2012. Experts state that a balanced
diet consisting of fruits and vegetables, adequate amount of fiber,
and at least one portion of oily fish a week is crucial to prevent
and manage cardiovascular disease. With consumers becoming
increasingly aware about cardiovascular diseases, the demand for
supplement products has surged. These heart health supplements
contain right amount of nutrients to help patients prevent various
heart disease.
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Heart
health supplements such as omega-3 are high in demand as they reduce
the risks associated with sudden cardiac death. According to various
research studies, the long chains of polyunsaturated fatty acids in
omega-3 positively affect the electrical activity of the heart and
prevent the development of dangerous uncontrolled heart rhythms.
Further, omega-3 is also supposed to lower the levels of blood
triglyceride. While the benefits of omega-3 are highly promoted,
consumers have low awareness about the role of fiber in preventing
heart disease. According to the American Heart Association,
consumption of 25 grams of fiber every day is essential for healthy
functioning of the heart. Fiber, especially soluble fiber, has been
scientifically proven to reduce cholesterol. Oats have the highest
amount of soluble fiber and hence, are one of the key heart
supplements.
Global
Heart Health Supplements Market: Overview
Sedentary
lifestyle and change in food habits have led to the growing
prevalence of heart diseases. According to the Centers for Disease
Control and Prevention (CDC), around 610,000 people die of heart
disease in the U.S. every year. Coronary heart disease is the most
common type of heart disease that kills around 370,000 Americans
annually. Growing awareness about heart diseases has played a crucial
role in the growth of the global heart health supplements market.
Governments and regulatory authorities are also contributing towards
raising awareness about heart diseases through various campaigns. All
these factors have fuelled the demand for heart health supplements.
Heart
health supplements can be broadly categorized into synthetic and
natural supplements. Omega-3, vitamin E, protein, and antioxidants
are the major synthetic heart health supplements. On the other hand,
dark chocolate, whole grains, soy and fiber, and oats are considered
as natural heart health supplements. Though omega-3 is naturally
found in fish and is also synthetically manufactured. In fact,
omega-3 and antioxidants register high demand in the global
heart health supplements market.
Global
Heart Health Supplements Market: Region-wise Outlook
The
global heart health supplements market has been segmented into four
key regions: Asia Pacific, North America, Europe, and Rest of the
World. In North America, the U.S. is the largest consumer of heart
health supplements owing to the growing awareness about various
cardiovascular diseases. However, the market in North America is
getting saturated. As a result, manufacturers are shifting their
focus on emerging economies in Asia Pacific where rise in disposable
income and growing prevalence of heart disease have fuelled the
demand for heart health supplements.
Some
of the key players in the global heart health supplements market are
E. I. du Pont de Nemours and Company, Bayer A.G., Amway, AdvoCare
International L.P, Abbott Laboratories (Abbott Nutrition), and
Koninklijke DSM N.V. The key players are focusing on new product
launches, keeping in view the growing demand for heart health
supplement products.
The
report offers a comprehensive evaluation of the market. It does so
via in-depth qualitative insights, historical data, and verifiable
projections about market size. The projections featured in the report
have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
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