Global RTD Tea and Coffee Market Driven by Rising Awareness of Health Benefits, North America to Exhibit Highest Growth

Leading market intelligence firm Transparency Market Research has featured a new report on its website. The new report deals with the global ready to drink (RTD) tea and coffee market, elucidating its past and present performance and making predictions for the market’s growth based on analysis of the same. The report is titled “Ready To Drink (RTD) Tea And Coffee Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2012 – 2018.”

Tea and coffee were among the first beverages to become popular across the world and have remained popular since ancient times to become two of the most widely consumed beverages in the modern world. The increasing awareness of the health benefits of tea and coffee, particularly when compared with sweetened and aerated beverages, has driven the global ready to drink tea and coffee market in recent years.

The easy incorporation of RTD tea and coffee in the modern consumer’s busy lifestyle has also helped the global market massively. Even though tea and coffee have been popular throughout the last few centuries, their preparation process took more time than that of prepackaged beverages, which are more readily available to the modern consumer. Hence, the ready-to-drink versions of tea and coffee have enjoyed immense success. This is expected to be a major driver for the global RTD tea and coffee market.

The health advantages that tea and coffee hold over sweetened and aerated beverages, such as their high antioxidant content and low calorie content, have also driven their demand in light of the rising health awareness of the global population. The high sugar content of sweetened drinks is a contributing factor to several medical problems in the modern world, including but not limited to diabetes, obesity, and dental problems. In contrast, tea and coffee act as natural pick-me-ups without any of the harmful effects of sweetened beverages, which will boost the demand from the global RTD tea and coffee market in the coming years.

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Ironically, the rising demand for freshly ground coffee is among the major restraints acting on the global market. The highly valued coffee culture in many countries around the world has led to a surge in the demand for fresh-ground coffee, which can hamper sales of RTD coffee. However, the best opportunity for manufacturers of RTD coffee is to incorporate fresh-ground coffee in their product catalogs, since the two products can be aimed at different consumer groups.

The global market for RTD tea is classified into fruit tea, oolong tea, black tea, green tea, and herbal tea. Among these, the health benefits of green tea and oolong tea are expected to keep the respective segments of the market progressive in the coming years. The RTD coffee market is segmented into guarana, yerba mate, acai berry, taurine, and ginseng.

Geographically, the Asia Pacific market for ready to drink tea and coffee leads the global market, due to the importance of tea in the cultures of several countries in the region, such as China, Japan, South Korea, and India. The high cultural standing of coffee in Europe sees the region occupy the second rung in the regional hierarchy of the global market, while the North America market for RTD tea and coffee is expected to gain from the rising awareness of consumers about the health benefits of tea and coffee.