Vitamins
and herbal dietary supplements are the non-food and
non-pharmaceutical substances which are used to improve health.
Vitamins are the organic compound while herbal is the plant derived
substances which are used to cure medical conditions. Supplementation
plays a crucial role in treatment of health problems as well in
deficiencies. Vitamins and herbal dietary supplements have diverse
biochemical functions. For instance vitamin D regulates mineral
metabolism and also provides cell and tissue growth.
Vitamins
and herbal dietary supplements market can be segmented as-
Pediatric Vitamins and dietary supplements, Herbal Dietary
Supplements, Bottled Nutritive Drinks and Others. Moreover vitamins
supplements can be further segmented into Multivitamins and Single
vitamins (Vitamin A, Vitamin B, Vitamin C, Vitamin D and Vitamin E).
Moreover geographically market can be segmented into - North America,
APAC, Europe and RoW regions.
The
demand for safe and natural options persists strong in the mind of
consumer. While governments are recognizing the benefits of
traditional medicines, people are more inclined towards purchase of
herbal products. Ayurveda, Traditional Chinese Medicine (TCM), and
several other indigenous medicines are extending their impact.
Moreover rising healthcare cost is also propelling vitamins and
herbal dietary supplements market as people are seeking for
alternative options. Further high cost of R&D and lack of funding
are the major growth barriers.
The
North American region remains the largest market for vitamins and
herbal dietary supplements followed by Europe. Asia-Pacific region is
also growing up at a rapid pace.
Some
of the key players of vitamins and herbal dietary supplements market
are- Cargill Inc., SunOpta , E. I. du Pont de Nemours and Company.,
Lonza Group, Roquette Freres , SAS Nexira and Tate & Lyle .
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