A
new market intelligence study by Transparency Market Research
presents a detailed overview of the global
natural source vitamin E market. The report is titled “Natural
Source Vitamin E Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast, 2013 - 2019.” The market research
study provides a comprehensive analysis of the growth drivers,
factors limiting growth, current trends, and projections of the
market for the period from 2013 to 2019.
Vitamin
E is an antioxidant that helps against the damaging effects of free
radicals. The body is exposed to free radicals due to factors such as
air pollution, cigarette smoke, and ultraviolet radiations from the
sun. Free radicals have the potential to cause cancer and
cardiovascular diseases. Vitamin E acts as an antioxidant that can
stop the production of ROS which is formed when fat undergoes
oxidation. Vitamin E is expected to delay the occurrence of chronic
diseases associated with free radicals.
Apart
from acting as an antioxidant, natural source vitamin E improves
immunity and is more beneficial than man-made vitamin E. Thus, the
demand for natural vitamin E is high. Another factor driving the
natural source vitamin E market is the apprehension regarding the use
of toxic chemicals in items such as pharmaceuticals, personal care
items, food products, and beverages. Personal care and animal
nutrition are predicted to be potential markets for the global
natural source vitamin E market. However, the challenge faced by the
natural source vitamin E market is the gap between the supply and
demand for raw materials.
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On
the basis of geography, the global natural source vitamin E market is
segmented into Asia Pacific, Europe, North America, and the Rest of
the World. Of these, the largest market for natural source vitamin E
is the U.S. in North America. Led by countries such as France,
Germany, Spain, Italy, and the U.K., Europe too has a large market
for natural source vitamin E. However, Asia Pacific is expected to be
the fastest growing market, due to the high demand for natural source
vitamin E from countries such as India, China, and Japan. The high
demand is due to the growing awareness among consumers regarding the
benefits of natural source vitamins. Additionally, the various
companies offering a variety of healthy drinks and biscuits
containing vitamin E are expected to drive the market in Asia
Pacific.
Some
of the leading players that are profiled in the report are: BASF
Corporation, Beijing Gingko Group, BTSA, Carotech Bhd, COFCO Tech
Bioengineering, Davos Life Science, Vitae Naturals, Eisai Food &
Chemical, Fenchem Biotek, Ranbaxy, Archer Daniels Midland Company,
and PepsiCo DSM Nutritional Products.
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