Freezing
process helps to preserve food from the time it is prepaid to the
time it is consumed. Frozen bakery products do not require any
preservatives as microorganisms cannot grow when the temperature is
below-9.5 °C. Carboxy methyl cellulose (CMC) is used as a
stabilizer in bakery products as it does not adulterate the quality
of food. CMC is used to improve the volume, yield and texture of
bakery products.
The
global
frozen bakery market can be segmented on the basis of product
type, distribution channel and geography. By product type the market
is segmented as frozen cake, frozen pastry, frozen bread, frozen
pizza crust and others.On the basis of distribution channel it can be
segmented as retail, catering and industrial, artisan bakers, and
others. Geographically the market is segmented as North America,
Europe,Asia Pacific and Rest of the World.
The
major drivers of frozen bakery market are development of retail
channels, greater safety and taste consistency among the consumers
and convenience provided by frozen bakery products.There is an
increasing trend towards continental frozen and specialty bakery
products globally. As a result the coffee shop chains selling frozen
bakery products has increased in last few years. Factors that acts as
barrier for the growth of this market are preference for conventional
and freshly baked products and volatility in raw materials prices.
The
global frozen bakery market across the globe is expected to grow at a
substantial rate with a single digit in CAGR growth over 2013 –
2019. Europe was the largest market segment for frozen bakery
products in 2012 followed by North America. These markets are
expected to grow due to busy lifestyle of people and increasing
demand for processed food.In product type frozen pizza accounted for
the largest share followed by frozen breads.
The
major key players in global frozen bakery market are Maple Leaf Foods
Inc., Deiorios Dough Products, Kellogg Company, Cargill Incorporated,
Cole's Quality Foods Inc.,General Mills Inc, and Warburtons Bakery.
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