Pasta
is a traditional Italian cuisine and is a staple food. Pasta is
prepared from unleavened dough of wheat flour mixed with water in
various shapes. It is considered to be a versatile food item and
therefore it has number of varieties.
The
Pasta
market can be segmented into various categories such as Macaroni,
Noodles and Spaghetti and it can also be segmented as fresh and dried
pasta. The market can also be segmented geographically into North
America, APAC, Europe and RoW regions.
The
global Pasta market is expected to growth with substantial single
digit CAGR from 2013 to 2019. The U.S. and Europe are the market
leader of pasta in terms of consumption geographically. Japan and
Italy has the maximum consumption country wise.
Easy
and quick to cook and longer shelf life are the key drivers of growth
in Pasta market globally. The factors such as high nutritional value,
and increasing distribution channels such as supermarkets/
hypermarkets and departmental stores among others support the growth
in demand for pasta. Geographically, Europe accounts for the largest
percentage share in consumption followed by North America.
Manufacturers have introduced a number of different taste makers to
attract more number of consumers worldwide. Moreover owing to
changing lifestyle there is a significant increase in the number of
nuclear families globally , which is expected to drive the Pasta
market in future.
Some
of the key players in pasta are Armanino Foods of Distinction Inc.,
Barilla Holding S.p.A Archer Daniels Midland Company, American
Italian Pasta Company, Campbell Soup Company, ConAgra Foods, Inc.,
Nissin Foods Holdings Co., Ltd., Sbarro, Inc., Fiori-Bruna Pasta
Products, Inc., Strom Products Ltd., and General Mills among others.
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