Chewing
gum includes gummy materials such as chicle, flavored, and sweetened.
Some of the chewing gum designed to be inflated out of the mouth and
are termed as “bubble gum”. It is consumed globally in different
flavors such as watermelon, cinnamon, banana, blue raspberry, lemon,
strawberry, apple, cherry and peppermint among others.
The
Gum market can be segmented into the Bubble Gum, bubble gum sugar
free and Chewing gum and Sugar free chewing gum. The market can also
be segmented geographically into North America, APAC, Europe and RoW
regions.
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The
global Gum market is expected to grow with a single digit CAGR from
2013 to 2019.Gum is consumed worldwide and is more popular among
kids. However there is an increase in the consumption of sugar free
Gum in developed countries due to various health awareness programs,
which fuel the demand of sugar free Gum.
The
U. S. is the market leader in gum consumption. Innovation by
manufactures by introducing a number of flavors, along with different
size and shapes in gum is attracting more consumers. The younger
generation is the major consumers of candies. Attractive packaging
also acts as a major driver of gum market. Large proportion of youth
in population in Asia Pacific is expected to drive the consumption of
chewing/ bubble gum over the next six years. The population of kids
also would drive the consumption of bubble gums in Asia Pacific.
Some
of the key players in Gum market are Mondeléz International Inc,
Kraft Foods Inc., Mars Incorporated, Ferndale Confectionery Pty Ltd.,
Haribo GmbH & Co. Kg, Perfetti Van Melle, The Hershey Company,
The Wm. Wrigley Jr. Company, and ZED Candy among others.
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