Transparency
Market Research has compiled a large pool of information based on the
recent and current events in the global industry of food and
beverages. TMR’s latest study in this industry is titled,
“Functional Foods Market - Global Industry Size, Share, Trends,
Analysis And Forecast, 2012 – 2018.” As suggested in the title,
this report elaborates on how the global functional foods market is
expected to progress in the near future, given its current state and
proponents of growth as well as restraints.
The
key to the global
functional foods market in terms of growth, as well as most other
markets in the food and beverages industry, is increasing public
awareness. The advantage possessed by this market lies in the
increasing number of people becoming aware of the health benefits of
consuming functional foods. The products in this market are capable
of providing a much higher proportion of nutrients as well as help
build a better resistance to diseases, spurring considerable demand
for functional foods among a large base of consumers.
Functional
foods are rapidly becoming popular for the health benefits they
provide. They can improve the health of a person a lot faster than
conventional foods, reduce the overall cost of healthcare for a
patient, and help provide nutrition and support to rural regions. The
global functional foods market is allowing the agriculture industry
to expand its horizons in terms of crop diversity.
The
global functional foods market is developing at a much faster rate in
developed economies due to a faster market penetration rate and a
higher level of awareness of the products on the market.
The
key segments in the global functional foods market are functional
drinks, frozen and chilled foods, fortified dairy products,
confectionary, and bakery and cereals. In terms of geography, the
global functional foods market is segmented into North America,
Europe, Asia Pacific, and the Rest of World.
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The
global functional foods market is expected to be dominated by North
America in terms of consumption, owing to greater
health-consciousness and higher disposable incomes. The coming years
will see a growth rate of 21% for functional foods in the U.S. in
terms of demand. The U.S. functional foods market is expected to
reach US$8.62 bn by the end of the report’s forecast period. The
majority of the growth of the U.S. functional foods market is
attributed to the increasing demand for fortified dairy products and
energy drinks.
The
key players in the global functional foods market are Unilever,
Sanitarium Health & Wellbeing Company,
Royal FrieslandCampina, Red Bull GmbH,
Murray Goulburn,
Groupe Danone,
Ocean Spray Cranberries Inc.,
Nestlé, Meiji Group,
Dr Pepper Snapple Group, and The Coca-Cola Company.
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