Global
nutraceuticals market is valued at USD 182.60 billion in 2015 and is
expected to reach USD 278.96 billion by 2021, growing at a CAGR of
7.3% from 2015 to 2021. The major reasons for the success of the
nutraceuticals market is the increasing consumer spending and
consumer’s positive perception towards nutritious and healthy
functional food; beverages; dietary supplements; and personal care
and pharmaceutical products across the globe.. Rising demand for
nutraceuticals is due to growth in the dietary supplement segment.
However, functional food, beverages and personal care products are
also significant segments of the nutraceuticals market. Furthermore,
consumers are health-conscious and better informed on
nutrition-enabled products. Dietary supplements are not only consumed
to meet suggested daily intake of nutrients, but also as a disease
preventive option and physical performance booster. All the above
mentioned factors are expected to fuel the growth of this market
globally.
Nutraceuticals
market is expected to experience steady growth over the forecast
period. Growing demand for dietary supplements in order to improve
and maintain the body’s ability and immunity is fueling the growth
of this market worldwide. In developing countries such as India and
China, the growing affluent middle class population is shifting
towards certain lifestyle changes, which enable them to buy
functional foods, beverages, and dietary supplements. Furthermore,
factors such as high income levels of consumers, greater awareness
and widespread preference for specialty nutritional and herbal
products are fueling the growth of the nutraceuticals market. In
addition, current trends of promoting preventive medicine and
self-treatment are primarily contributing to the growth of this
market globally.
In
the report, the nutraceuticals market is segmented into by product
types and by geography. Based on product type, the market is
segmented into functional food; functional beverages; dietary
supplements; and personal care and pharmaceutical products.
Functional food is further sub-segmented into probiotics fortified
food; branded ionized salt; omega fatty acid fortified food; and
branded wheat flour among others. In addition to this, functional
beverages are sub segmented into fruit and vegetable juices and
drinks; dairy and dairy alternative drinks; noncarbonated drinks such
as bottled water, tea and coffee among others including herbal tea,
sports drinks and energy drinks. Furthermore, dietary supplements
segment is bifurcated into proteins and peptides; vitamins and
minerals; herbals such as ayurvedic extracts, plant extracts, algal
extracts and phytochemicals among others.
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The
nutraceuticals market has seen diversified trends across different
regions including North America, Europe, Asia Pacific and Rest of the
World (RoW). Geographically, North America held the largest market
share in 2014 and is expected to grow steadily due to growing demand
from leading markets such as the U.S. and Canada. Asia Pacific held
the second largest market share in 2014. Germany and France have
emerged as the key nutraceuticals market in Europe, while the U.K.
and Spain have emerged as the key test markets for new products. In
the European market, health conscious consumers prefer to consume
healthy functional food, beverages and dietary supplements. These
nutraceutical products are gaining popularity among the consumers as
it provides energy, promote healthy teeth and strong bones, boost the
immune system, prevent digestive health issues, and lower
cholesterol. However, in spite of all these driving factors behind
the growth of the nutraceuticals market, lack of awareness about the
benefits of nutraceuticals and increasing nutraceutical product
prices are hindering the growth of this market.
Nutraceuticals
market is dominated by key players such as Cargill, Incorporated,
Archer Daniels Midland Company, Royal DSM N.V., BASF SE, Nestle S.A.,
Groupe Danone S.A., E. I. du Pont de Nemours and Company, and General
Mills, Inc. among others.
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