Cereal
crops are cultivated for their edible component i.e. grain. These are
a source of energy to the humans and are grown in large quantities.
Moreover these are also called as staple crops. Cereals are rich
source of vitamins, minerals, carbohydrates, fats and protein. In
developing countries cereal ingredients such as rice, maize, millet
and wheat are the source of daily sustenance. While in developed
countries due to inclination of people towards fast- foods and ready
to eat food, cereal ingredients have moderate and variable
consumption, however they still play substantial role in daily diet.
The
cereal
ingredients market can be segmented by type as- Wheat, Maize,
Rice, Oats, Sorghum and Barley. However the market can also be
segmented by application- Animal feed, Breakfast cereal, Brewing and
Bio-fuel. The market can also be segmented geographically as- North
America, APAC, Europe and Rest of the World (RoW) regions.
Increasing
demand for cereal grains by livestock industry coupled with rising
consumption of cereal as staple food are the drivers for cereal
ingredients industry. Moreover rise in consumption of beer has also
escalated demand for malting cereals such as barley and oats. One of
the major restraining factors for the cereal ingredients market is
potential for contamination of cereals and cereal products by pests,
rusts, mycotoxins and smuts. Lack of research in genomics to improve
the quality of cereal grains is also one of the growth barriers for
cereal ingredients market. Further improvements in cereal crops
breeding create an opportunity for the cereal ingredients industry.
Europe
has the largest demand for malting barley cereals while fuelling
demand of breakfast cereals from emerging economies such as China,
India and Indonesia has created need for cereal ingredients. However
North America has largest market for breakfast cereal ingredients.
Some
of the key players of cereal ingredients market are- Cereal
Ingredients Inc., Kellogg Company, Nestle S.A., Kashi Company and
others.
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