Asia Pacific to Provide Massive Scope for Expansion for the Global Breakfast Cereals Market

A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S. households are exposed to a large variety of breakfast cereals, making innovation the need of the hour. Most cereal makers are resorting to link whole grain products to either health organizations or recognized wellness/fitness programs. Women show a much higher inclination towards healthy breakfast cereals, while children till the age of 12 lean heavily towards pre-sweetened breakfast cereal.

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Cereal makers are also trying to battle rising concerns over the rate of childhood obesity by promoting their sugary cereal products more as snacks than daily breakfast foods. The massive link between children and breakfast cereals has put the companies in a position to heed the consumers’ appeals to incorporate healthier options into their breakfast requirements. At the same time, many companies are beginning to recognize the potency of a nostalgic connection that adults may have with popular cereals, and are looking to capitalize on it by reintroducing the foods in their vintage packaging.

The consumer trends and manufacturer promotion tactics paint a colorful picture of the global breakfast cereal market, and yet leave large room for improvement. With the larger population around the world attempting to focus on health more than taste, traditional sugary cereal makers are scrambling to reinvent themselves to keep sales up.

Ready to Eat Cereals Dominate Global Breakfast Cereals Market

The global breakfast cereals market is generally divided into two segments according to their type: Ready to eat (RTE) cereals and hot cereals. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate some time to cook, consumers largely prefer ready-to-eat cereals. They are majorly popular in developed countries from North America and Europe. In fact, the RTE cereal segment currently holds almost 85% of the market share.

The other side of the coin shows the hot cereals segment of the global breakfast cereals market and its preference in select markets. The segment finds large numbers of consumers in the Asian countries where people wish to eat a hot first meal of the day. Due to this, the hot cereals segment in the global breakfast cereals market is expected to gain an 18.0% market share by 2019.

The contrasting nature of the global breakfast cereals market is further clarified by the fact that the Asia Pacific region exhibits the fastest growth rate till 2019, while the North America and Europe breakfast cereal markets are expected to fall in the same time frame.

A Market Driven as a Matter of Convenience

The North American and European breakfast cereal markets being in a rather saturated and relatively stagnant position, the world’s top cereal makers are now looking towards the developing economies of the world to create a sales base. The Asia Pacific region, for example, is now at a stage that makes it comfortable to create a rapid rate of growth for convenience stores. This in turn increases brand visibility of multiple products, including breakfast cereals. Combining this with the growing number of individuals and families with a larger disposable income, key companies are looking at vast expansion options.

A large number of people in emerging nations are beginning to prefer packaged food and cereals to contemporary heavy foods. This is a direct result of the shift in lifestyles towards larger workforces and busy schedules.

With the middle class population in China and India expected to reach 1.2 billion each by 2030, cereal makers are looking at a potentially booming market that is steadily shifting towards convenience for the sake of time management.

Soy and Milk Protein Ingredients Market is Expected to Grow at a CAGR of 6% 2013 and 2018

Soy and milk protein has always been on the top list which includes all the alternative dairy milk beverages. The soy and milk protein ingredients industry have been gaining popularity owing to the healthy benefits that are related with it. The soy and milk proteins ingredients are a rich source of high quality proteins with a variety of functional properties. It is a significant source of minerals, calories, and fatty acids that are essential for the human body. Nevertheless, there is a lot of negative impact of genetically modified soy and the challenging environment of the protein industry which includes pea proteins, milk proteins, and other animal proteins. These factors are likely to restrain the growth of soy and milk protein ingredient market globally.

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In 2010, the global soy and milk protein ingredients market was valued at UD$8500 million and is believed to touch US$13000 million by the end of 2018. The market is anticipating a substantial growth of around 6% CAGR between the years 2013 and 2018.

Diversity of Application Is Believed To Fuel the Global Soy and Milk Protein Market

The soy protein ingredients market is further segmented on the basis of types such as soy protein, hydrolysates, soy protein concentrates, soy protein isolates, soy flours, and others. Furthermore, the soy protein ingredient market finds its application in different industries such as infant foods, meat alternatives, bakery & confectionery, dairy replacements, and functional foods among others. As a result of diversity of industrial applications, the market demand for soy proteins is expected to boost in the forecast period.

The further segmentation of the milk protein ingredients industry is done on the basis of types which include skimmed milk powder, casein/caseinates, whey protein hydrolysates, whey protein concentrates, whey protein isolates, milk protein concentrates & isolates, and others.

Asia Pacific to Lead the Global Soy and Milk Protein Ingredients Market in the Forecast Period

The global soy and milk protein ingredients industry has been segmented geographically into four parts which are: Europe, Asia-Pacific, North America, and ROW (Rest of the World). Among all the segments, Europe is the biggest consumer of soy proteins. However, Asia Pacific is anticipated to be the most progressive market in the forecast period. The developing economies and countries such as India, China, and Brazil are believed to be the most attractive markets in the coming six years.

Speaking of isolated soy proteins, soy flour, and soy protein concentrates, Asia Pacific is the biggest consumer. The tremendously increasing population and the high living standards are considered to be the key growth drivers for the milk protein ingredients market in terms of revenue. In addition to this, the rising awareness among consumers about the severe effects of animal protein is leading to a bend towards plant and milk proteins. Milk protein concentrates have been replacing the dairy products in the market owing to their low cost and usage flexibility.

Major Players of the Global Soy and Milk Protein Ingredients Industry

The global market of soy and milk protein ingredients industry is very comprehensive. The key players of the industry are Burcon NutraScience, Armor Proteins, George Weston Foods, Kellogg Company, Omega Protein Corporation, MGP Ingredients, Dupont, ADM, and Bunge Alimentos SA. The increasing competition is attracting many new entities to enter the industry. Some of the other players operating in the market are Kraft Foods, DuPont Agriculture & Nutrition, Dean Foods Company, Manildra Group, Gelita Group, Cargill Health & Food Technologies, Kerry Ingredients Inc., and Doves Farm Foods.

Corn Derived Humectant Market Set to Expand & Become Organized During 2016-24

Humectants are ingredients that retains and absorbs moisture from surrounding (air) into the object’s surface. It keeps the surface of the object hydrated. Humectants can be used as food additives as it increases shelf life of food by determining and controlling physical properties, chemical changes and microbial activity, as these activities can reduce shelf life of food products. Humectants can be corn derived as well. Corn consists of maltodextrin, which is enzymatically derived from starch. One of the major application of maltodextrin is that it acts as humectants in confectionery products by performing the role of fat replacers and nutrition supplements. A corn consists of 15% moisture, which makes it a rich source of humectant. Humectants in food regulates the moisture content, and as a result, makes the food soft and easy to chew. Thus, in this way corn derived humectants is gaining importance in food application, which is driving the market growth.

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Corn Derived Humectant Market Dynamics:

The market for corn derived humectant is anticipated to be primarily driven by sorbitol. Sorbitol, a sugar alcohol, which is derived from corn is mainly used as humectants in personal care and cosmetics and also as flavoring agent and fragrance ingredient. Sorbitol drives the market demand as humectant by keeping the skin hydrated, as it prevents loss of moisture by attracting water through process of osmosis from air. an ingredient in gel products, soaps containing glycerin, aftershave lotions, toothpaste, hair care products, baby shampoos and mouthwashes it is thus identified as a driver for corn derived humectant markets as it absorbs moisture and keeps the above mentioned products hydrated. Humectant corn syrup, which is made from corn is also driving the market demand due to its sweetening properties. It improves quality of foods, thus acting as an excellent humectant. However, increased use of corn based humectants leads to side effects few times such as allergic reactions, bloating, asthma and others, which is restricting the market growth.

Corn Derived Humectant Market Segmentation:

The corn derived humectant market is segmented on the basis of type, application and form. The application of corn derived humectant market is segmented into food industry, cosmetics & personal care products, animal feeds, pharmaceuticals and industrial applications. Cosmetics and personal care products is gaining the maximum share in application segment of the particular market. As the consumers are becoming more aware and modern they are tending to use such products that can keep their skin hydrated and moisture laden and as a result manufacturers are producing products, which contains excepted amount of humectants. Depending on the type, corn derived humectant market can be segmented into acids, polysaccharides, proteins, small molecules and alcohols such as sorbitol, urea and others. Protein is expected to be the leading segment due to the presence of many health benefits attached with the consumption such as simulation of essential enzymes and hormones. Form in which corn derived humectants are available are syrups, lotion, paste and powder. In all the form present lotion and paste dominates the market segment.

Corn Derived Humectants Market Regional Outlook:

Geographically, the corn derived humectants market can be divided by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. North America is the leading region for corn derived humectants market. One of the important corn syrup humectant market is the U.S., as it is less pricy and serves as a substitute to cane sugar. China is the second leading country after U.S. for the corn derived humectants market.

Corn Derived Humectants Market Players:

The major players identified across the value chain of corn derived humectants market are Global Starch Co., Limited, Kasyap Sweeteners Ltd., AG Commodities Inc., and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

Global Lecithin Market Share, Size, Growth ,Development ,Forecast to 2024

Lecithin Market Overview

Lecithin is type of substance which is obtained from many commercial sources like egg yolks, soybeans, sunflower etc. Lecithin has application in different industries which includes food and beverage, pharmaceutical and cosmetic industry. Lecithin is generally used because of its unique characteristics like smoothening textures of food, for dissolving powders, to repel the sticky material, for homogenizing mixtures in liquid and also it is used as an emulsifier and stabilizing agent. North America and Asia-Pacific region is the largest producer of lecithin in the world. Globally, organic and Non-GMO lecithin are in demand.

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Lecithin Market: Market Segmentation

Market of lecithin is segmented on the basis of by types, form, grade and by application. On the basis of by types, it is segmented as unrefined lecithin, refined lecithin and chemically modified lecithin. Difference between unrefined or natural lecithin is that, unrefined lecithin is extracted from the oil seeds such as soybeans, sunflower etc. and refined lecithin is unified with phospholipids, alcohol etc. On the other side, chemically modified lecithin is modified through chemical treatments. Lecithin market is segmented on the basis of forms such as liquid and powder & granule. Liquid lecithin is used in majorly in bakery & confectionery & industrial applications. Whereas powder lecithin is used in instant dry mixes, beverage premixes, etc.

Lecithin market is segmented on the basis of grade such as food grade, feed grade and pharma grade. Pharma grade lecithin is used because of its functional, nutritional and therapeutic properties. Another segment is on the basis of application of lecithin which includes food and beverage, pharmaceutical industry, cosmetic, animal feed and for industrial purpose. Further the market of food and beverage is segmented into sub-segment. It is sub-segmented into bakery & confectionery, beverages, convenience foods, meat & seafood and dairy products.

Majority of the demand of lecithin is from the food and pharmaceutical industry as in food industry it is used as food additive because of its functional property of anti-spatter and emulsifier. On the other side, in pharmaceutical industry it is used as dispersing agent and also helps in encapsulation and also it has application in form of nutritional supplement. Lecithin also has demand as industrial element where it is used as a release agent, antisludge additive, emulsifier, spreading agent and for many other purposes. Plastic, textile, rubber and paint are some of the major industries where lecithin is used for industrial purpose. On analyzing the overall demand of lecithin in global level market, it is assessed that food industry accounts to majority of share in terms of value and volume followed by pharmaceutical industry and industrial purpose.

Lecithin Market: Growth Drivers

Major drivers which influence the demand of lecithin is from the food manufacturing industry as it is used as food additive and where it has usage in form of natural emulsifier, lubricant stabilizer, realizing agent and for many other purposes. On the other side, lecithin is also trending its demands from the pharmaceutical manufacturers as they use this product for treatments related to neurological conditions, liver and cholesterol effects and for cardiovascular diseases. Increasing health awareness among consumers has also leads to increase in demand of pharmaceutical as one of the product which is also used for preventive purpose as it helps in treatment of for diseases related to neurological disorder, liver, cholesterol level and also used as a therapeutic purpose.

Lecithin Market: Regional Outlook

On the basis of regional outlook, market of lecithin market is segmented in seven regions: North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, Middle East and Africa. As per production, major lecithin market producing regions are North America and Western Europe and also contributes majority of market share in the world. In terms of consumption North America and Western European countries are expected to be the largest consumer of lecithin in the world.

Lecithin Market: Players

Some of the major players which are operating the business in lecithin market are: Archer Daniels Midland Company, "Sodrugestvo" Group of Companies, Cargill Incorporated, Thew Arnott Group, AMERICAN LECITHIN COMPANY, Swanson Health Products, NOW Foods, Lipoid GmbH, Lucas Meyer GMBH, DuPont and Bunge Limited. 

Rising Demand for Premium Confectioneries Spurs the Growth of Sugar Confectionery Market

Sugar confectioneries are consumed by most income groups in Asia Pacific and Latin America and their market is expanding owing to the growing demand for sweet snacks and confectionery foods. A surge in the demand for toffees, boiled sweets, fondant, premium chocolates, and marshmallows is driving the sugar confectionery market in these two regions.

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The market presents a wide scope for experiment, making it an opportunity-laden market. During recent times, growth in the application of medicated confectionery in the development of drugs for conditions such as allergies, cold, cough, and respiratory tract congestion has been witnessed. These developments are likely to drive the sugar confectionery market.

Reduced Prices of Sugar in APAC Keep Sugar Confectioneries Market on Growth Track

Key companies are investing huge capital in the lucrative market of APAC, leading to a reduction in the prices of sugar. The gradual decrease in prices is anticipated to propel the demand for sugar confectionery products, particularly in rural areas. In urban areas, the rapidly developing retail industry and rising disposable income are likely to bolster the growth of sugar confectionery market. The rising demand for premium confectionery products in these areas is also anticipated to give a great push to the market.

In China, the growth of sugar confectionery market can be attributed to the growing trend of using confectionery as gifts on festive occasions and purchasing power of the customers. The Asia Pacific sugar confectionery market, comprising India, China, South Korea, and Japan, is influenced by the strong presence of many local players.

Augmented Demand for Innovative Confectionery Products in LATAM Benefits Sugar Confectioneries Market

The Latin America sugar confectionery market is characterized by the growing sugarcane industry in countries such as Argentina, Brazil, and the rest of LATAM. Growing preference for healthy and quality products has increased the scope of innovation in sugar confectioneries. Growing consumption of pastilles, nougats, gums, and candies as alternatives to chocolate is anticipated to drive the sugar confectionery market in LATAM. Moreover, the presence of many local players is likely to reduce the cost of sugar confectionery products.

Eco-friendly Packaging and Organic Variants to Transform Future of Europe Beer Market, states TMR

The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84% of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo.

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A TMR analyst states, “Acquisitions and takeovers are the key growth model that top players in this market are focused on for strengthening their foothold in the global brewery business.” A case in point is Anheuser-Busch InBev. Some of the major acquisitions of the company are Oriental Brewery, Goose Island, Blue Point Brewing, Grupo Modelo, and Elysian Brewing Company.

Consistent efforts for research and development for product innovation is also what top players in this market are engaged in. This is to cater to the changing customer needs and to maintain a strong foothold in the brewery business. Innovation of eco-friendly packaging and development of organic products is another growth strategy that some key players in this market are focused on.

Perceived Health Benefits of Beer to Keep Demand Steady in Europe

“The health benefits of beer is one of the prominent factors driving the Europe beer market,” says the author of the study. Beer is consumed to maintain kidney health and also for good digestion. Other health benefits of consuming beer include high bone density and moderate consumption of beer reportedly reduces chances of heart attack, studies have shown. Other than this, beer consumption helps in elevating Vitamin B levels in the body. Last but not the least, the bitter flowers that are used in brewing have antimicrobial properties which boost immunity.

The rise in disposable income is another major factor contributing to the growth of the Europe beer market. Post the end of the 2007-2008 economic slump, increased consumer confidence and higher spending on consumer goods has benefitted the Europe beer market. An increasing customer base for beer, which mainly includes the younger generation is also significantly driving the growth of this market. This is because consumers are recognizing the health benefits of beer and switching from other alcoholic drinks to beer.

Availability of Substitute Products Hampers Market Growth

“The availability of substitute products is a major impediment to the growth of this market, points out TMR analyst.” This includes other alcoholic drinks such as vodka, whisky, and wine and non-alcoholic drinks such as carbonated and non-carbonated beverages. Moreover, due to some negative health effects of beer, health-conscious consumers switch to non-alcoholic beverages. Beer mostly contains malted barley, which has gluten. The repercussions of gluten sensitivity, particularly in extreme form can lead to celiac disease.

Temperature extremities in some parts of Europe is also detrimental to the market’s growth. This is because during the winter months consumers prefer other alcoholic beverages such as whisky, scotch, or rum that keeps them warm. As such, the beer industry does not generate adequate revenue from these regions during the cold season.

The Europe beer market is expected to reach a valuation of US$160.99 bn by 2021 increasing at a CAGR of 2.9% from 2015 and 2021. Lager beer is the key leading segment in the Europe beer market on the basis of product. Germany is the leading market for beer in Europe in terms of revenue. However, France is the fastest growing market for beer in Europe.

This information presented in this review is based on a Transparency Market Research report, titled “Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

The beer market in Europe is segmented as follows:

Europe Beer Market by Product type:

• Ale beer
• Lager beer
• Stout beer

Europe Beer Market by Country:

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Top Players Leverage Growth Potential of Cheese Market in Emerging Economies, reports TMR

The global cheese market is marked by a high degree of fragmentation with the presence of a host of small, medium, and large-sized players, reports Transparency Market Research (TMR) in a new study. Small companies are focused on catering to the regional demands, which has restricted the entry of leading players into new markets. Some top players in the global cheese market are Alra Foods, Fromageries Bel S.A, Fonterra Cooperative Group Ltd., and Mondelez International (Kraft Foods Group Inc.).

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“Mergers and acquisitions top the growth charts of major vendors in this market,” says a TMR analyst. Companies are actively involved in matching their business expansion plans with other companies with synergies in the bid to increase business profitability. An example is Arla Foods Inc. In October 2012, Arla Foods Inc. merged with Milk Link, a British cheese producing company, in a deal valued at US$261.9 mn. Following this move, Arla Foods Inc. obtained a higher market share with reduced competition in the U.K. dairy segment.

Strategic expansion is another growth model that top players in this market are focused on. Players are strategizing to enter into joint ventures and partnerships with existing players for increased revenue. Tapping into emerging economies and leveraging their growth potential is also what top-notch players in this market are engaged in. This is complemented with the expansion of distribution capabilities and increasing sales force in these countries for an increased presence.

Expanding Fast Food Industry Boosts Demand for Cheese

“The rapid expansion of the fast food industry is fuelling the growth of the global cheese market,” points out TMR analyst. Changing lifestyles and changing eating habits, particularly in emerging economies is giving a boost to the cheese market. The increasing consumption of fast food, which utilizes cheese as a major ingredient for most preparations is propelling the growth of the global cheese market.

An increasing middle-class population in emerging countries with disposable income to spend is also driving the global cheese market. Urbanization accounts for a significant reason for alteration in food consumption practices in emerging countries, which is contributing to an increased demand for cheese.

Unstable economic conditions across the world adversely affect a plethora of industries, which includes food industry as well. The impact of unstable economic conditions has a significant impact on the demand for dairy products. Fluctuations in milk prices directly impact the price of cheese. So much so, a 1% increase in cheese price decreases the demand by 0.35%.

The shorter shelf life of cheese is also hampering the growth of the global cheese market. Cheese is highly perishable, which makes it shelf-life shorter throughout the supply chain. Increasing health concerns about the fat content of cheese is also leading to diminished demand for cheese.

Asia Pacific to Display Strong Growth Rate in Future

The global cheese market is expected to reach a valuation of US$105.1 bn by 2019, states the study. Unprocessed cheese is the leading product type segment of the global cheese market. This is mainly due to the health benefits of unprocessed cheese, which includes its role as a good source of protein and calcium. The increasing use of unprocessed cheese in fast food and households will lead the unprocessed product type segment to display a high growth rate in the future.

Europe accounts as the leading regional segment of the global cheese market. In 2012, Europe held 38.8% of the global market. Asia Pacific is expected to display a robust growth rate in the cheese market.

The information presented in this review is based on a Transparency Market Research report, titled “Global Cheese Market - Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019.”

The global cheese market is segmented as follows:

Global Cheese Market by Product Type:

• Processed Cheese
• Unprocessed Cheese

Global Cheese Market by Geography:

• North America
• Europe
• Asia Pacific
• Rest of the World