An
alarming rise in the incidence of chronic degenerative diseases
(CDDs) across the world has led consumers to increase their
consumption of essential fatty acids. CDDs are the key cause of death
in middle-aged and older people worldwide. Omega-3 fatty acids, also
known as n-3 fatty acids, are essential fatty acids that aid
metabolism; the human body cannot synthesize them indigenously. So is
the case with Omega-6 fatty acids. While the richest sources of
omega-3 fatty acids are fish oils, marine oils, algal oil, and
flaxseed oil, omega-6 occurs abundantly in vegetable oils (rapeseed
oil, soybean oil, sunflower oil, palm oil, and others).
The
consumption of both these essential fatty acids is expected to rise
at a remarkable rate over the foreseeable future as consumers become
aware of their benefits. These perceptions, backed by research
studies, have furthered consumer interest in global omega-3 and
omega-6 market. As a result, omega-3 and omega-6 supplements and
products abound in the market today.
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Health
and Wellness Concerns Stimulate Demand for Omega-3 and Omega-6 Fatty
Acids
Nutritional
supplements meant to be consumed by adults constitute the better part
of the global omega-3 and omega-6 market. Research has shown that the
consumption of fatty acids can help keep hair, eyes, However, several
baby products are now enriched with essential fatty acids. As a
result, baby formula containing omega-3 and omega-6 essential fatty
acids is proving to be a promising space. Recent studies have proven
that essential fatty acids can aid the development of cognitive
functions in infants. As a result, companies such as Abbott
Laboratories and Nestle S.A. have already broadened their essential
fatty acids product portfolio to include products targeted
specifically at infants.
The
demand for omega-3 and omega-6 fatty acids has not taken off in a big
way in growth markets, especially those in the Asia Pacific region.
Although the incidence of CDDs here is high, the awareness levels
about the benefits of essential fatty acids remain low. This gap can
be filled not just with products catering to consumer preferences and
lifestyles here, but also via innovative marketing activities.
Leading companies such as DSM, Arista Industries, Dean Foods, and
Croda Healthcare have spotted this opportunity early on and are
engaged in several promotional activities to improve awareness
pertaining to omega-3 and omega-6 fatty acids.
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Demand
for Omega-3 and Omega-6 Highest in North America and Europe
Countries
where the average consumer is aware about preventative healthcare
have a higher demand for omega-6 and omega-3 fatty acids. This is the
reason behind the dominance of North America and Europe in the global
fatty acids products and supplements market. According to Countries
such as the United States, Canada, United Kingdom, France, and
Germany have a sizeable essential fatty acids market.
In
these established markets, beverages fortified with essential fatty
acids are the latest trend. In general, the demand for functional
beverages is creating a multibillion dollar opportunity in developed
countries. An omega-6 or omega-3 enriched beverage fits this space
perfectly. All the same, the demand for omega-3 and omega-6 fatty
acids continues to grow in rapidly developing countries such as
China, India, Brazil, and Russia.
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Transparency Market Research employs rigorous primary and secondary
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