Coffee
has been a leisure drink for a vast population across the world but
visiting a coffee shop for every single cup is not always feasible.
Consequently, the concept of instant coffee was developed and the
market for the same has evolved over the years. As per the
projections of a recent business and commerce study by Transparency
Market Research (TMR), the demand in the global instant coffee market
will expand at a CAGR of 4.80% during the forecast period of 2017 to
2025. The TMR report has evaluated that the opportunities in the
instant coffee market, across the world, were worth US$28.12 bn in
2016, and estimate it to add up to a valuation of US$42.50 bn by
2022.
Which
factors are driving or restraining the instant coffee market?
Increasing
disposable income among the urban population, mushrooming corporate
enterprises across various emerging economies, prominence of café
culture as a mode of social gatherings, optimal alternative for
time-pressed consumers, and growth in the demand for Robusta coffee
are some of the key factors driving the global instant coffee market.
In addition to that, trends such as the advent of flavored instant
coffee, growing competition among the leading vendors to increase
their production capacity, and shifting preference of consumers from
tea to coffee are expected to define new opportunities for the
vendors operating in the global instant coffee market. That being
said, availability of alternative drinks such as non-alcoholic beer
and juices, reliance of populations in developed countries on fresh
coffee, and volatile price of green coffee beans are obstructing this
market from attaining its true potential.
Which
market segments are showing greater potential?
Based
on distribution channel, the TMR report segments the global
instant coffee market into business to business (B2B)
including hotel, restaurant, and others, and retail, which is further
sub-segmented into online and offline including departmental stores,
hyper and super market, and others. Among these, the retail continues
to be the most preferred distribution segment, as these outlets can
manage and sell high among of instant coffee in comparison to B2B
channels. Their ability to provide wide range of products and gain
discount offers directly from vendors are some of the others factors
that will ensure this segment will remain most profitable throughout
the forecast period. Based on packaging type, the market has been
bifurcated into sachets and jars.
Which
regions must the top vendors concentrate for profits?
Asia
Pacific has emerged as most lucrative region for the companies
functioning in the instant coffee market. The region constituted a
demand share of 35.7% in 2016 and is expected to remain most
profitable throughout the forecast period, which would be a
reflection of rising interest of consumers for instant coffee in
India and China. While tea continues to be the most preferred leisure
drink in these country, the popularity of coffee is steadily catch up
among the vast population, particularly those living in urban cities.
What
is the nature of competitive landscape?
The
global instant coffee market is highly consolidated, with top five
players, viz. Starbucks Corp., Nestlé S.A., Jacobs Douwe Egberts,
Tata Global Beverages, and Unilever Plc, accounting for 90% of the
overall shares in 2016. In the near future, instant coffee market is
likely to witness significant increase in competition, fueled by
rising involvement in mergers, partnerships, and collaborations,
which is helping these companies to expand their geographical
presence and strengthen their distribution network. The market
leaders are also expected to concentrate on production volume to meet
the escalating demand.
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