Obesity
is one of the biggest health issues faced by the world today. The
U.K. holds the largest population of obese citizens within Europe,
with nearly 23.8% of the population marked as obese. The U.S. holds
the largest percentage of the obese demographic in the world, at
36.5%. 28.3% of Australians are classified as obese, which is the
highest percentage within the Asia Pacific region. The number of
obese is also increasing steadily in other nations, creating a higher
demand for healthier foods. Diabetics comprise another demographic
that is fast opting for health foods. The WHO had earlier reported
that almost 347 mn people around the world were diagnosed with
diabetes in 2013, and this number is going to increase significantly
in the coming years.
According
to the report, the global
low-calorie food market is being driven by the increasing
prevalence of diabetes and obesity across developed nations. Changing
lifestyles that are increasingly sedentary and stressful have led
consumers to opt for healthier foods that are certified to be low in
calories. A larger percentage of the consumers is now aware of the
health risks associated with consuming high-calorie foods and sugary
drinks and are therefore showing a high demand for products that
promote physical health through added nutritional benefits and the
use of low-calorie ingredients and preparations.
U.S-based
market research and analysis firm Transparency Market Research
announces the publication of a new research report. The report states
projects the global low calorie food market to expand to a total
market value of US$10,414.7 million by 2019. The market for low
calorie foods was worth more than US$7,400 million in 2013 and will
display a 5.9% CAGR between the end of 2013 and the end of 2019 if
these figures hold true. The report, compiled by expert market
analytics, and presenting analysis of primary and secondary
information with the help of reliable, precise analytical tools such
as Porter’s five forces analysis, market attractiveness analysis,
and SWOT analysis, is titled ‘Low-calorie Food Market - Global
Forecast, Share, Size, Growth and Industry Analysis, 2014 – 2019’.
The
report zeroes in on the potential development of the Asia Pacific and
Rest of the World markets for low calorie food in the coming years
and presents it as a promising opportunity for low calorie food
manufacturers around the world. The low calorie food markets in
China, India, and Brazil are examined in detail, since these
countries have a high diabetic population.The report segments the
global low calorie food market by type of sweetener into stevia,
saccharin, sucralose, aspartame, and cyclamate. Of these, aspartame
emerged as the market leader in 2013 owing to its easy
substitutability with sugar in terms of taste and product
preparation. However, it is unsafe for some demographics, including
children. As a result, stevia and sucralose have enjoyed a surge in
demand of late, with the market for stevia in particular expected to
exhibit strong growth in the near future. Stevia has the advantage of
having an extremely low glycemic index of these, as it releases zero
to little glucose into the bloodstream upon digestion.
The
report puts major companies operating in the global low calorie food
market under the microscope by examining their product segmentation,
financial performance over recent years, and recent developments in
the industry. Companies profiled in the report include Nestle SA,
PepsiCo, Inc., The Coca-Cola Company, Abbott Laboratories, and Group
Danone.
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