Europe
Baby Drinks Market: Snapshot
The
Europe baby drinks market is anticipated to display a steady growth
in the upcoming years on account of several favorable factors.
Amongst a few, the increasing acceptance of formula milk as a
substitute to breast milk is one of the key factors stoking growth of
Europe baby drinks market. Infant formula contains vital nutrients
that are needed for baby’s growth, because of which it is either
complemented or sometimes substituted with breast milk. Water is
added to dry milk to be fed to babies.
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Along
with this, the availability of a number of products, an increasing
number of women in the workforce, and active marketing by baby drinks
manufacturers are aiding the growth of Europe baby drinks market.
On
the flip side, high sugar content in baby drinks that may have a
negative impact on baby’s heath, is proving to be a deterrent to
the market’s growth.
As
per a report by Transparency Market Research, the Europe baby drinks
market is expected to rise at a CAGR of 3.5% for the forecast period
between 2015 and 2021vis-à-vis revenue. At this rate, the market
will become worth US$20,402.9 mn by the end of 2021 increasing from
US$15,930.9 mn in 2014. In terms of volume, the Europe baby drinks
market is expected to increase at a CAGR of 3.2% for the period
between 2015 and 2021. Progressing at this rate, the market will
increase from 1953 kg million in 2014 to 2439.6 million by the end of
2021.
Rising
Acceptance to be close to Breast Milk Makes Infant Formula Leading
Segment
On
the basis of product, the Europe
baby drinks market is segmented into infant formula and baby
juice in this report. The segment of infant formula held the leading
share of the market in 2014 in terms of revenue. Infant formula is
considered to be close to breast milk containing vital nutrients
needed for baby’s growth. This, along with recommendations from
pediatricians will account for the infant formula product segment to
hold on to its dominant position in the years ahead too.
The
baby juice segment is further sub-segmented into baby juice and
concentrated baby juice. The growth of this segment is mainly because
of an increasing demand for ready-to-drink baby juices. However,
factors such as high sugar content in baby juices that make them less
preferred among parents and weak distribution channels of baby juices
are some of the restraints of the product segment.
Large
Number of Women in Workforce Makes France Leader
The
Europe baby drinks market is studied across the U.K., Spain, France,
Germany, Italy, Sweden, and Rest of the Europe in this report. In
2014, France led with 18.50% of the overall market on the basis of
revenue. This is mainly because of both partners in the workforce,
favorable government policies, and increasing acceptance of infant
formula to be the best substitute for breast milk. The U.K. stood as
the second close accounting for 16.30% of the market in the same
year.
In
the coming years, the U.K. and Spain are expected to contribute
substantially to the Europe baby drinks market. This is because
introduction of baby drinks that are close to all-natural products is
driving their sales. Parents are ready to pay premium prices for
improved quality products, as the quality significantly influence
purchase decisions.
Leading
players in the Europe baby drinks market include Nestle SA, H.J.
Heinz Company, Danone, Hipp GmbH & Co., Mead Johnson Nutrition
Company, and Vertrieb KG.
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