The
research report on global instant beverage premix market presents a
comprehensive analysis of the market including the historical data
and forecast figures. The report further elaborates on the demand and
supply approach, manufacturing capacities, product segmentation,
recent developments, and vendor analysis of the global instant
beverage premix market. The study also includes market drivers,
opportunities, restraints, and challenges to be faced in the global
market.
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According
to the research study, the growing awareness among the population
regarding health is one of the major factors that is projected to
fuel the growth of the global instant beverage premix market in the
coming years. The booming online retail industry has given the global
instant beverage premix market a steep boost in recent years. As a
result, the global instant beverage premix market is growing at a
significant rate.
The
research study has also added valued inputs and strategic
recommendations from professionals and industry experts, coupled with
the use of various analytical tools such as Porter’s five forces
analysis, SWOT analysis, and value chain analysis, to determine the
growth factors and opportunities of the global instant beverage
premix market.
Overview
of the Instant Beverage Premix Market
In
2014, the global market for instant beverage premix market was worth
US$59.38 bn and is estimated to reach a value of US$85.80 bn by the
end of 2021. The market is projected to register a healthy 5.70% CAGR
between 2015 and 2021. Currently, Asia Pacific holds the largest
market share in the global
instant beverage premix market, followed by Europe. The Asia
Pacific market is expected to remain in this position between 2015
and 2021.
Based
on the product type, the global market for instant beverage premix
has been divided into instant health drinks, instant tea, instant
milk, instant coffee, soup, and others. Among all these types, in
2014, the instant coffee segment accounted for the largest share in
the overall market in terms of revenue, followed by the instant tea
segment. This hierarchy is expected to remain the same throughout the
forecast period. The high demand for instant coffee can be attributed
to the health benefits it provides. Moreover, the fresh and energetic
feeling attained after consuming coffee is another factor driving the
instant coffee segment. In terms of volume, in 2014, the instant tea
segment accounted for the largest share in the global market,
followed by the soup segment.
The
growing online retail industry has played a crucial role in enhancing
the distributing channels for several instant beverage premix
products. The easy availability of these products on several websites
such as Wal-Mart, eBay, and Amazon is further fueling the growth of
the global instant beverage premix market. Innovative packaging
designs and marketing strategies are other factors attracting several
consumers, resulting in high growth of the market. Moreover,
increasing disposable income in emerging economies and hectic
schedule of consumers are also augmenting the growth of the market.
However, entry of cheaper products is a key factor hampering the
growth of the global instant beverage premix market.
Companies
mentioned in the research report
The
prominent companies operating in the global instant beverage premix
market are The Republic of Tea, Inc., Suntory Beverage & Food
Limited, PepsiCo Inc., Keurig Green Mountain, Inc., Ajinomoto General
Foods Inc., Starbucks Corporation, The Coca-Cola Company, Dunkin’
Brands Group, Inc., and Monster Beverage Company, to name a few.
Key
Segments of the Global Instant Beverage Premix Market:
Global
Instant Beverage Premix Market: By Product Type
- Instant Tea
- Instant Milk
- Instant Health Drinks
- Instant Coffee
- Soup
- Others
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