Introduction:
Avocados
are considered as a high vitamin source and has usefulness in
different dishes. Avocado consumption has increased in different
markets across the globe, much of the consumption of avocado and
avocado puree is due to the consumer’s perception that it is a
healthy food. A high share of demand in the avocado puree market is
observed in the markets of U.S, Canada and Japan. Avocado puree is
prepared from fresh avocado processing and converting the fruit into
a slurry of fruit with slightly less consistency as of paste.
Avocado puree is used for preparation of guacamole (an avocado-based
dip), avocado and mixed fruit beverages, and baby food. Demand for
puree has been augmented with the rise in demand for fruit flavors
and healthy food consumption. Smoothie boom in the developed
countries has had a positive impact in the market for fruit purees
and the demand from fast food chains is estimate to be on a
continuous growth.
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Avocado
Puree Market Segmentation
The
U.S. is the top export market for avocados from Mexico, consuming as
high as 70 percent of Mexican exports. Market in Japan and Canada
represents a relative low share but a growing demand. Avocado puree
exports are a very small fraction when compared to fresh avocados and
this puree is sold to the U.S., Europe, the Middle East, and Asia.
Australian consumption for avocado and avocado puree has also grown,
with linear increase in production, the consumption has grown to an
estimated value of 3 kg per capita. Mexico is the largest supplier of
avocado puree but market in China has also grown. Imports for avocado
and avocado puree has increased as China represents a vast consumer
base making them one of the largest importers. Asian countries such
as Malaysia, Japan and South Korea are some of the attractive markets
for this fruit puree. Major suppliers such as Mexico and Peru, frozen
avocado puree has been widely distributed because it is used as a raw
material in various processes, both cosmetic and edible.
Avocado
puree is segmented on the basis of source and end use. Based on the
source Avocado puree is segmented as organic Avocado puree and
conventional Avocado puree.
On
the basis of end use, Avocado puree is segmented as; infant food,
beverages, bakery & snacks, ice-cream & yoghurt, dressings
and sauces and others.
Avocado
Puree market Global Market Trends and Market Drivers:
The
depreciation of the peso against the dollar has helped international
sales in general, international prices increased during 2016 as the
transition of marketing years resulted in lower volumes of avocado
being harvested and consequently lower volumes of avocado exports.
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Organic
trends have widely picked up and has been on an exponential growth
with more and more consumers demanding organic fruits and use of
organic fruit by manufacturers of beverage and baby food. A positive
market growth for organic fruit puree is highly likely. Non-GMO trend
is also evident in certain parts of the world and the concerns for
food safety has risen. Consumers want the fruit to be fresh and
natural, and also the products made out of it to serve on the same
lines. By fresh and natural, most consumers indicate free from
chemicals and grown completely in its naturalistic way. This opens
many opportunistic doors for both manufacturers and buyers of avocado
puree to expand in this white space.
Avocado
Puree Market Key Players:
A
rise in demand for different flavors and healthy fruits in Europe has
shown great potential for market growth and some of the major puree
suppliers in the European region have reported major increase in
demand from local end-product manufacturers. Some of the key
manufacturers of avocado puree include; Dohler GmbH, KUO Group,
Stonehill Produce, Grupo Freza, S.A. C.V. among others.
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