Essiac tea or essiac is obtained from a mixture of herbs, and mostly
content constitutes burdock root and sheep sorrel. The essiac tea was
first introduced in a cancer treatment in a hospital and the key
players of this market consider certifying their essiac tea by the
same organization- Rene Cassie, and which also denote the high
quality of the product. The essiac is known to have many medicinal
properties and a strong anti-cancer agent. However, its medicinal
usage and claims have not been confirmed or proven till date. The
essiac tea market has a considerable share in the functional
beverages market. The essiac market is also a contributor in the
dietary supplements market. Amongst consumers, it is an optional and
experimental product for health applications or more preferably in
the treatment of cancer.
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Essiac
Tea Market: Segmentation
The
essiac tea market can be segmented on the basis of source,
applications and distribution channel.
On
the basis of source, the essiac tea market can be segmented as
organic and conventional based on the source of the botanical plants.
On
the basis of applications, the essiac tea market can be segmented as
dietary supplements, pharmaceuticals and functional beverages. The
dietary supplements are sold as essiac tea capsules.
On
the basis of distribution channel, the essiac tea market can be
segmented as direct sales and indirect sales. The indirect sales
channel can be further segmented as pharmacy stores, convenience
stores, retailers and online retailers.
Essiac
Tea Market: Drivers, Restraints, and Trends
The
essiac tea market is specially driven by factors like consumer
awareness about the benefits of functional teas and beverages. The
essiac tea market is also seen as a supplementary treatment for
cancer along with other therapies. Given the terror of cancer amongst
people, the essiac tea, however ineffective, has consumers’
attraction, and makes this a crucial factor in the growth of the
essiac tea market. The essiac tea market trends are based on consumer
pull towards more natural health products and the awareness about the
side-effects of conventional therapies. Health-conscious people are
very keen on trying functional food and beverages and essiac tea
market is an important facet in the functional beverage market. The
essiac tea market many restraints. The major restraint is the
macro-economic factor such as lack of support of government and
pharmaceutical bodies for the essiac tea market. All research on the
essiac tea highlights essiac tea’s incompetency for the treatment
of cancer, and this is a principal factor governing the essiac tea
market. The essiac tea market is also thwarted by less consumer
awareness in under-developed countries. The social media factors like
health magazines and websites also influence the growth of the essiac
tea market.
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Essiac
Tea Market: Regional Outlook
The
essiac tea market in North and Latin America is influenced by various
macro-economic factors and consumer acceptability. The essiac tea
market is also impacted by the tea and coffee-consumers looking for a
more healthy option. In Europe, the essiac tea market is expected to
have a very slow growth in essiac tea market due to consumer demand
and acceptability for only certified products and approved products.
The essiac tea market is expected to have slow growth due to less
consumer awareness, few developed countries have shown recent trends
for the product but sums up to be a weak factor in the growth of the
market. The Middle East and Africa shows some likelihood for the
growth of the market due to distribution channels and cheap
availability of the products in this region.
Essiac
Tea Market: Key Players
- Swanson Group Inc.
- Starwest Botanicals, Inc
- Rene Caisse Tea
- Organa International
- Western Botanicals Inc.
- Tehachapi Tea Company, LLC
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