Halal
Food Market Introduction:
There
has been tremendous demand for halal food products in the recent past
years due to diverse tastes and interests of Muslim population
residing across the globe. However, with this comes the religious
beliefs of Muslims and requirement to certify these products as per
Islamic laws. Halal is an Arabic term meaning “lawful “ and halal
food products must adhere the standards and any food or beverages
products meeting Muslim standards are considered as halal. Halal
certified food products include, halal foie gras, spring rolls,
chicken nuggets, ravioli, lasagna, pizza, and baby food. A common
example of non halal food product is pork. With continuous rise in
the global population demand for convenience food is also increasing
at a rapid pace. Rising living standards, improved lifestyle and
increasing disposable incomes across the globe are the key factors
which are accelerating the global halal food market in the near
future. The global halal food market is expected to witness
considerable growth in the near future attributable to growing demand
for food supplements as a result of increasing number of population
with malnutrition.
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Halal
Food Market Segmentation:
The
global halal food market is segmented by product type, by sales
channels and by region. By product type the global halal food market
is segmented into, cereal based food products, fruits and vegetables,
milk and dairy products and meat, poultry and seafood products. The
cereal based food products covers, rice, pastas and all other grains
which are halal certified. The fruits and vegetable segment can be
further sub-segmented into, canned fruits and vegetables, frozen
fruits and vegetable products, raw fruits and vegetables products and
others. Halal food products are prepared as per Islamic laws and are
free of any pork products, alcohol and other ingredients which is
creating immense demand for such products across the globe.
Furthermore, the milk and dairy products segment is sub-segmented
into, cheese, yogurt, ice-cream and desserts, and other segments. All
these products are made with bacterial cultures but without animal
rennet. By sales channel the global halal food products market is
segmented into, supermarkets and hypermarkets, convenience stores,
specialty stores, e-Commerce and other retail formats.
Halal
Food Market Regional Outlook:
On
the basis of region the global Halal Food market is segmented into,
North America, Latin America, Western Europe, Eastern Europe, Asia
Pacific excluding Japan, Japan and Middle East and Africa. North
America and Western Europe are expected to account for significant
revenue shares in the global halal food market over the forecast
period mainly attributed to changing lifestyle, increasing demand for
value added food products and increasing purchasing power of
consumers who live in North America region such as the US, and in
Europe region. The global halal food market across these regions is
also expected to rise due to increasing per capita expenditure on
food products and increasing number of Muslim population. The demand
for halal food products is high across the Islamic countries such as,
Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Oman, and
Qatar due to religious norms which is expected to result in
significant revenue generation across the Middle East and African
region.
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Halal
Food Market Drivers and Trends
The
global halal food market growth is mainly attributable to rapidly
increasing Muslim population who demand for a global halal
certification of food products. The global halal food market is
expected to witness significant growth across Russian and China
market. The growth of halal food across these countries is mainly
attributed to rapidly increasing meat products consuming population.
To cite an example, in 2011, in Russia, 65,000 tons of halal meat was
produced. Increasing efforts by organizations to raise awareness with
respect to the market growth of halal industry through events and
trade fairs is also expected to contribute towards market growth of
halal foods in the near future. Establishment of halal food standard
in china will further propel the halal food market across the Asia
pacific region over the forecast period. The global halal food market
is impacted due to low purchasing power of Muslim population,
especially those belonging to countries including, Sub-Saharan
countries and Asia countries such as Indonesia, India, and Pakistan.
The market for halal food is also impacted due to unavailability of
any specific halal standards and the lack of unified regulation
across the MEA.
Halal
Food Market Key Players:
Some
of the key players offering Halal Food include; Al-Falah Halal Foods,
Al Islami Foods, QL Foods, Nestlé, Saffron Road Food, Beijing
Shunxin Agriculture, Prima Agri-Products, Jingyitai Halal Food, Prima
Agri-Products and others.
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