In
the modern world, increasing adulteration in foods, use of chemicals
in agriculture, increasing number of smokers and alcohol drinkers is
leading to toxin accumulation in the body of individuals. Fishes
caught from polluted water contains heavy metals (mercury, cadmium
etc.), disinfectants found in meat products possess harmful effects.
Toxic chemicals are also present in consumer electronics, cosmetics
etc. which could possibly affect the health of individuals. In order
to combat these toxins, detoxification products are penetrating the
market. Increasing awareness about toxin accumulation has driven the
demand for cleanse products among individuals across the globe.
Herbal cleanse products are penetrating the market as it is supposed
that herbal products are more healthy to consume and possess least
side effects. Herbal cleanse products catalyze the elimination of
waste and toxins from the body and helps to detoxify it. These
products catalyze the activity of detoxifying organs such as liver,
kidney and lungs primarily.
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Herbal
cleanse market is increasing with significant CAGR, especially in
North America and Western Europe, owing to high disposable income and
health awareness among individuals.
Herbal
Cleanse Market: Segmentation
Herbal
cleanse market is segmented on the basis of product type, form, and
sales channel.
On
the basis of product type, herbal cleanse market is segmented into
full body cleanse, liver cleanse, kidney cleanse and others. Liver
cleanse and kidney cleanse collectively forms more than half of the
total revenue.
Herbal
cleanse market is further segmented on the basis of form into liquid,
powder, tablets and capsules.
On
the basis of sales channel, herbal cleanse market is segmented into
modern trade, drug stores, specialty stores, online retailers, and
other retailing formats. Drug stores and specialty stores is
collectively contributing the relatively high value share in terms of
revenue of herbal cleanse market.
Herbal
Cleanse Market: Drivers, Restraints and Trends
Increasing
health awareness among consumers across the globe is primarily a
driving factor for herbal cleanse market. High disposable income in
North America and Western Europe is also expected to drive the sales
of herbal cleanse market. Increasing inclination towards consuming
herbal products as it is assumed to be more healthful and beneficial
to consume herbal products, is also a driving factor for herbal
cleanse market.
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As
most of the herbal supplements and cleanse products are not FDA (Food
and Drug Administration) approved, it could be considered as a
restraint which could possibly hamper the sales of herbal cleanse
market. Individuals are more attracted towards consuming herbal
products and this trend is expected to continue over the forecast
period. Increasing number of smokers are opting for detox methods for
lungs, and is trending across the globe. Manufacturers are
continuously developing and launching new products in herbal cleanse
market in order to take an extra edge over their competitors.
Herbal
Cleanse Market: Regional Outlook
On
the basis of region, the herbal cleanse market is segmented into 7
key regions: North America, Latin America, Western Europe, Eastern
Europe, Asia Pacific excluding Japan, Middle East and Africa and
Japan.
On
the basis of consumption, North America dominates the herbal cleanse
market in terms of value and is expected to continue the same trend
over the forecast period, owing to high per capita disposable income
coupled with increasing health consciousness among consumers.
Western
Europe holds significant value share of global herbal cleanse market
which is expected to witness an upsurge in upcoming years. Asia
pacific excluding Japan is expected to increase with relatively high
CAGR over the forecast period, owing to increasing awareness of
herbal cleanse market. Middle East and Africa is expected to increase
with steady CAGR over the forecast period
Herbal
Cleanse Market: Key Players
There
are number of key players that manufacture Herbal Cleanse across the
globe. Some of the prominent players are Herbal Clean, AdvoCare, The
Clorox Company, Blessed Herbs, Nutracraft Limited, Now Foods, Seroyal
International Inc., (Genestra Brands) and various other manufacturers
that operate globally.
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