Mango
Puree Market Introduction
Mango
puree, which is often called as mango pulp, is a smooth and thick
product which is processed in such way that the insoluble fibrous
parts of the ripe mangoes are broken up. It retains all of the fruit
juice and a huge portion of fibrous matter naturally, which is found
naturally in the raw fruit. In few industries, the mango puree is
pasteurized in order to increase its shelf life. Mango puree is
prepared from selected varieties of fully matured mangoes. Selected
premium quality mangoes are taken to the controlled ripening
chambers, then the fully ripened mangoes are then washed, blanched,
pulped, deseeded, centrifuged, homogenized, concentrated when
required, thermally processed and aseptically filled maintaining
sterility. In terms of consumption and import, the Middle-East region
leads the market, followed by the European Union with over 20% of
total world imports. The largest user of the mango puree in Europe is
the fruit juice industry, but it also has applications in other
segments such as ice cream and baby food industry as well.
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Mango
Puree Market Segmentation
Mango
Puree market can be segmented on the basis of nature, packaging,
distribution channel and region.
On
the basis of nature, mango puree market can be segmented into organic
and conventional, where organic mango puree is the most consumed one
due to rising health awareness among people in the developed and
developing regions.
On
the basis of packaging, the mango puree market can be segmented into
can, pouch, P.E.T jars and bottles. Among these, the can and pouch
segment are expected to lead the market in the forecast period.
By
distribution channel, the mango puree market can be segmented into
direct and indirect sales. Indirect sales can be further
sub-segmented into modern trade units, departmental stores,
convenience stores, specialty stores, online retail, and others.
By
region, the mango puree market can be segmented into five distinct
regions which include North America, Latin America, Europe, Asia
Pacific, Middle-East, and Africa. Among these regions, Asia Pacific
leads the market in terms of production and export. India is one of
the major exporters of mango puree with around 1,35,621.22 MT of
mango puree worth around USD 129.29 Mn during the year 2016-17. In
terms of consumption and import, Middle East leads the market
followed by Europe, North America, and Latin America.
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Mango
Puree Market Drivers Restraints and Trends
Mango
puree is derived from fully ripened mangoes, which is a native fruit
in most of the regions of the world. People in the developed and
developing regions due to lack of time prefer mango puree instead of
raw mangoes for different recipes and dessert. Mango puree is mostly
used to make juices, nectars, drinks, jams, fruit cheese and various
other kinds of beverages. It is also used in puddings, bakery
fillings, fruit meals for children and flavors for the food industry,
and also to make the ice creams, yogurt, and confectionery items. The
mostly sold mango puree product in the market is to the foodservice
industry. There are several benefits of mango puree such as it
prevents cancer, prevents heart disease, helps lower cholesterol,
improves digestion, prevents asthma, improves eye health, regulates
blood pressure, improves immunity and many other benefits. It has a
high amount of vitamin A, vitamin C, potassium, protein and fiber due
to which it helps prevents infection in pregnant women and also helps
prevent eye problem in newborns. It also enhances skin health due to
the presence of carotenoids. Because of these benefits, mango puree
market is expected to grow on a higher scale in the forecast period.
Apart
from all the benefits, due to the presence of high amount of
carbohydrate people who are focusing towards weight loss do not
prefer mango puree, which is restraining the mango puree market.
Mango
Puree Market Key Players
The
benefits and uses of mango puree are attracting many fruit puree
manufacturers to produce it and distribute it among its customers.
Some of the key players in the market are Tree Top Inc, Dohler GmbH,
AGRANA Group, Galla Foods, Mother India Farms, Superior Foods, Inc.,
7D Mangoes., Varadaraja Foods Private Limited, and others.
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