Introduction:
Marula
tree (Sclerocarya birrea) is a member of Anacardiaceae family which
also include cashew (in the type genus Anacardium), mango, poison
ivy, sumac, smoke tree and others. Marula Oil can be extracted
from the kernels (nuts) of the fruits of the Marula trees. Marula is
a medium sized dioecious tree which is mostly grown across the miombo
woodlands of Southern Africa, the Sudano-Sahelian range of West
Africa, and Madagascar. Marula oil can be extracted either from the
seed of the marula fruit or from the nut's hard shell and is
traditionally used across several industries including, food industry
and cosmetics industry. Marula oil is clear, light yellow color which
is a healthy alternative to available saturated oil due to its high
minerals and protein content. Apart from this marula oil is widely
used across beauty and personal care applications wherin in it is
considered as ‘Miracle oil’ in the cosmetic industry. The global
marula oil market is expected to witness significant growth in value
terms over the forecast period mainly attributed to its increasing
application in food and cosmetic industry.
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Marula
Oil Market Segmentation
Marula
oil is segmented on the basis of area of source, end use, sales
channel and region. On the basis of source, the global marula soil is
segmented into, seed and nutshell. The oil is extracted using the
process called as decortications. Marula oil is widely used due to
its high nutritional value. By end use the global the marula oil
market is segmented into Industrial, commercial and household. The
industrial segment is further sub-segmented into food and beverages
industry, cosmetic industry, and others. In food industry marula oil
is mainly used as a cooking oil and in flavoring. In food industry
refined marula oil is regarded among ‘new’ oils for its high
nutritional value, heat resistance and stability. Marula oil is known
to contain approximately 28% of protein and is widely used in baking
industry. The food industry segment is further sub-segmented into,
bakery industry, confectionary, sauces and other segments. The
commercial segment is further sub-segmented into, hotels, restaurants
and cafes (HoReCa) and institutional foods segments. In household the
Maula oil is widely used as cooking oil across the globe.
On
the basis of sales channel marula oil is segmented into direct and
indirect sales channels. Indirect sales channel is further
sub-segmented into, hypermarkets/supermarkets, convenience stores,
specialty stores, online retail and other retail formats. The major
share of revenue being driven by the hypermarkets/supermarkets
segment, the online retail is expected to attain significant shares
in the overall garlic market over the forecast period.
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On
the basis of region the global Marula Oil market is segmented into,
North America, Latin America, Europe, Asia Pacific and Middle East
and Africa. Marula oil is widely used in cosmetic application across
the globe due to its mild anti-bacterial properties. The oil improves
skin hydration and smoothness, soothes redness, swelling and redness
of the skin. Marula oil is very important part of people’s diet in
South Africa where it is traditionally consumed as a cooking oil thus
creating market revenue potential across the country. Apart from this
the oil is also used on a large scale basis across countries such as
U.K., U.S., France, Italy and others which is contributing towards
its escalated revenues over the forecast period.
Marula
Oil Market Global Market Trends and Market Drivers:
The
growth of marula oil market across the globe is expected to witness
significant growth during the forecast period owing to its popularity
as an important ingredient in skin and hair care application. Marula
oil naturally softens, nourishes and revitalizes skin. An increasing
number of manufacturers are launching marula oil in the beauty and
personal care space which is expected to boost the sales prospects of
the overall market for marula oil over the forecast period. The
market for Marula Oil is expected to witness steady gains in its
revenues attributed to its widespread use in food and cosmetic
industry.
Marula
Oil Market Key Players:
Variety
of Marula Oils have been introduced by the manufacturers and some of
the global market players manufacturing Marula Natural Products (Pty)
Ltd, Metiista, AFRICAN BOTANICS, Lonza Group, Natural Sourcing, LLC,
ROK Stars PLC, ACURE ORGANICS and others.
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