Organic
lamb Market: Introduction:
Lamb,
which are procured or obtained by raising sheep from organic farms,
are grass fed and are fed no chemical or any kind of additives during
its processing is called organic lamb. Organic lamb are available in
two type i.e. raw lambs and processed lambs. There are many
certifications associated with organic lamb products which supervise
the quality of product time to time and it varies in different
regions around the globe. Some of the certifications are Irish
Organic Farmers and Growers Association (IOFGA), U.S Department of
agriculture (USDA), Australian Organic Standard, Australian Certified
Organic (ACO), Midwest Organic Services Association (MOSA).
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Organic
lamb Market: Segmentation:
Organic
lamb Market can be segmented into Product Type, End User, and
Distribution Channel.
On
the basis of Product Type, Organic Lamb Market can be segmented into
raw lamb and processed lamb. The processed lamb can be further
segmented into Carcasses, Forequarter, Rack, Loin, Breast, Leg Cut,
Dried Lamb, Ground Lamb, Mixed Cuts and Lamb Mince.
On
the basis of end users, Organic Lamb Market can be segmented into
Households, Food Industry, Food services (HORECA) and commercial. The
food industry can be further sub segmented into Bakery, Snack, Soup,
Ready-to-eat foods as well as animal food. Among these segments, food
industry and households are anticipated to be the forefront users of
organic lamb products.
On
the basis of distribution channel, Organic Lamb Market can be
segmented into direct and indirect segments. The indirect segment can
be further sub segmented into Modern trade, Convenience store,
Specialty store, E-Retailers, and others. Among these channels,
volume sales for specialty store and modern trade are higher which
could be attributed to easy accessibility for the consumers.
Moreover, the consumers’ perception of obtaining fresh meat plays a
critical role in gaining higher volume sales in such type of stores.
Organic
lamb Market: Regional Outlook:
On
the basis of geography the Organic Lamb Market is segment into five
different regions as North America, Latin America, Europe, Asia
Pacific including Japan and Middle East & Africa. According to
Food and Agriculture Organization of the United Nations (FAO), there
are several countries which produce lamb products in large scale.
Those countries are: Australia, New Zealand, United Kingdom, Mainland
China, the former Sudan and Turkey. Hence for obvious reasons, Europe
and Asia Pacific regions have higher share in the organic lamb market
in terms of volume and value sales. Moreover, in countries like
United Kingdom, Australia, and New Zealand, there are many organic
farms and ranches where sheep breeding is being carried out in large
scale. Organic lamb market can seize the opportunity in MEA region
because of the rising meat consumption rate that the region has been
witnessing in the recent past.
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Organic
lamb Market: Demand Driver:
The
world food economy is being increasingly driven by the shift of diets
and food consumption patterns towards livestock products. According
to FAO, in developing countries consumption of meat products has been
growing at 5-6 percent per annum. Changing lifestyle and rise in per
capita income are the two main critical factors which help drive
demand for these products. On the other hand developed countries like
North America, United Kingdom, and Australia, the demand for lamb
products has been accelerating y-o-y. Moreover, consumers are now
being health conscious and value sales for organic products have
always been in positive figures and growing at a faster rate y-o-y.
Hence rise in demand for meat and organic products will play a
pivotal role in driving the demand for organic lamb products.
Organic
lamb Market: Key Player:
Some
of the global key players in Organic lamb market are as follows:
Arcadian Organic & Natural Meat Co. Pty Ltd, Irish Country Meats,
Thomas Food International, Sunshine Coast Organic Meats, Good Earth
Farms, LLC, Tulip Ltd, The Lamb Company North America, Niman Ranch,
Strauss Brands Incorporated, Pitney Farm Shop, Mallow Farm &
Cottage, Colin & Sally's Organic Lamb & Beef, Hollyburton
Pick's Organic Farm, Elliott Agriculture Pty Ltd, Swillington Organic
Farm Ltd and MÄRJAMAA LIHATÖÖSTUS OÜ.
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