Masking
agents are an important discovery in flavor technology as they help
mask the undesired flavors of nutritious food ingredients and
botanical extracts. One such food ingredient is the soy protein.
Masking agents are specifically designed to inhibit the action of a
soy protein which imparts a bitter and pungent taste to food. The
need for a technology which allows the consumption of soya bean and
its products while retaining the savory taste of the product has led
to the emergence of the soy masking agents market.
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Soy
Masking Agents Market: Segmentation
The
soy masking agents is segmented on the basis of form and end use.
On
the basis of form, the soy masking agents market is segmented as
powder and liquid. The majority of the market share is taken up by
the powder form.
On
the basis of end use, the soy masking agents market is segmented as
dietary supplements, food industry and pharmaceutical. The soy
masking agent is widely used in the nutraceutical industry. Its usage
is common in the dietary supplements. The food and beverage and the
dietary supplements make up most of the market share in the soy
masking agents market. The food and beverage industry is further
segmented as snacks and cereals and bakery & confectionary.
The
masking agents are also available in a variety of flavors such as
vanilla, bubble gum, grape, lemon, lime, orange, cherry, grapefruit,
berries, mints, grape, marshmallow, licorice, coffee, chocolate,
peach, chocolate and cheese.
Soy
Masking Agents Market: Drivers, Restraints, and Trends
Masking
off-notes of the soy protein are nowadays inherent in the nutritional
food. The soy masking agents market expects a steady growth in the
forecast period due to its usage in the fortified food industry. The
growth of the nutraceutical market is also indirectly boosting the
growth of the soy masking agents market. The pediatric nutrition has
played an important role in the growth of the soy masking agents
market, as soy proteins are highly essential for the infants but are
difficult to feed, due to a pungent and bitter taste. However,
sometimes the masking agents fail to completely mask the undesired
flavor of the soy protein and in such cases, availability of other
types of flavor technologies mask the growth of the soy masking
agents market. A wide range of application of soy protein such as, in
bouillons, snack food, infant formula, etc. is also indirectly
boosting the growth of the soy masking agents market. On the other
hand, poor quality and failure to achieve objectives are hampering
the growth of the soy masking agents market. The trend of clean label
food products is also hindering the growth of the soy masking agents
market because the masking agents are known to contain a variety of
chemicals.
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Soy
Masking Agents Market: Regional Outlook
In
North America and Europe, the rise in health conscious consumer is
the driving factor for the soy masking agents market, as soy proteins
are part of the nutritional and consumers are demanding more
innovation and better quality products. In Latin America, the demand
for savory foods is boosting the growth of the soy masking agents
markets. Especially, the soy-based products which are masked using
chocolate, vanilla and cheese flavors, are popular amongst the
consumers in this region. In Asia Pacific, consumer acceptability of
the soy products is a key factor affecting the growth of the soy
masking agents market. Some consumers find substitutes for soy
products and the growth of the parent market is indirectly expected
to boost the growth of the soy masking agents market. In Middle East
and Africa, the high growth in the overall masking agents market is
expected to boost the growth of the soy masking agents market.
Soy
Masking Agents Market: Key Players
- Gold Coast Ingredients Inc
- Signature flavors
- Brisan Ingredients Inc.
- Metarom Group
- Senomyx Inc.
- Flavorchem
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