Broccoli
Powder Market: Introduction:
Broccoli
belongs to cabbage family whose large flowering head is eaten as a
vegetable. This head part is processed into powder form for varied
use over the food and dietary supplement industry. The broccoli
powder market is growing expressively due to the health benefits
align with its consumption into daily life. The high density nutrient
concentrate of the broccoli powder is expected to boost the broccoli
powder market over the forecast period. Over the forecast period
Europe and North America is expected to stand out as a major market
for the global broccoli powder market. Broccoli powder does not have
a great product recall but is gaining popularity at a significant
rate.
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Broccoli
Powder Market: Segmentation:
The
broccoli powder market is segmented on the basis of source,
application and distribution channel. On the basis of source the
broccoli powder market is segmented into organic and conventional.
The organic segment is expected to capture larger share of the market
over the forecast period due to rising consumer preference of the
targeted market, a rise in demand from health conscious consumer and
consequently act as a driver for the broccoli powder market growth.
Broccoli
powder is segmented on the basis of end use application which
includes health supplements and food and beverages. It is further
segmented based on distribution channel as, modern trade (including
hypermarkets/supermarkets), online stores, convenience stores and
other retail formats.
Broccoli
Powder Market: Region-wise Outlook:
A
greater demand of broccoli powder is arising from Europe and North
American region, which can be attributed to the high level
commercialization of health supplements. With China being the largest
exporter of herbal medicines followed by India. There is an
increasing demand of herbal products throughout the globe with the
major exports accounting to the following regions; North America,
Latin America, Europe, Middle East, Asia Pacific and Africa. The
European Region with its proactive research for natural products has
eyed this segments and successfully gained popularity, with countries
such as Germany having one of the largest investment in botanicals
research. The market is also expected to growth in these regions
during the forecast period.
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Broccoli
Powder Market: Drivers and Restraints:
High
amount of heath claims from manufacturers have certainly attracted
consumers, this has led to variety of product launches in the
supplement segment in the recent past. Increased demand in the food
and beverages where these health claims for herbal based products
including broccoli powder are often regarded as pure, non-toxic and
highly benefited for health and beauty. This has led to consumers
being more and more attracted to herbal products which are regarded
as unadulterated and have little to no harm in consumption.
The
growth of organic food market remains persistent due to the
attraction of healthier and safe to use products. The sedentary
lifestyle among people is creating an ever increasing demand for
health and wellness promoting supplements. Broccoli powder with its
high quantities of calcium and folate for healthy cell and tissue
growth have attracted the consumers. The high valued trust on
Ayurvedic preparation in western countries has attracted the
Ayurvedic manufacturers to sell their products worldwide. The
concrete faith among consumers on Ayurvedic products backed by the
quick information available globally is expected to fuel the market
growth.
Broccoli
Powder Market: Key Players:
Manufacturers
are keen on improving the processing capacities to meet the demands
of people and gain a significant market share over the forecast
period and some of the players contributing to the global broccoli
powder market includes; Z Natural Foods, LLC., Sports Supplements
Ltd., Nourishing Hub, NutriCargo, LLC., FutureCeuticals, Ecuadorian
Rainforest, LLC., Golden Greens Organic Ltd., Ready Store, LLC., and
Saipro Biotech Private Limited.
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