Introduction:
Papaya
is a tropical fruit and is found in countries such as India, Brazil
and Mexico. India is the largest producer and consumer of papaya.
Papaya puree is prepared from fresh papaya processing and converting
the fruit into a slurry of fruit with slightly less consistency as of
paste. Papaya puree is used for preparation of papaya and mixed
fruit beverages, baby food and is also growing popular in the dairy
industry, with introduction of fruit yogurts and ice-creams. Although
papaya puree is less popular in the European region and major
consumption lies in Asia and the U.S., a tremendous growth has been
observed in the demand for fruit purees including papaya puree in
Western Europe. Demand for puree has been augmented with the rise in
demand for fruit flavors and healthy food consumption. As the demand
is set to increase, end-product manufacturers are willing to
introduce new products with application in field of cosmetics as
well.
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Papaya
Puree Market Segmentation
Trade
for papaya is majorly as fresh papaya, where the U.S is the biggest
importer of fresh papaya and consumption of fresh papaya in U.S has
witnessed a significant growth. Puree form of papaya is traded at a
significantly low quantity and the major suppliers of papaya and
papaya puree are in the Latin American region. Brazil and Mexico are
the two key suppliers of papaya and papaya puree to U.S and Europe.
India is the largest producer of papaya and makes up for more than 50
percent of global papaya production, however this is majorly consumed
in India itself. Fresh papaya is more popular in India and the
puree/pulp constitutes a very small fraction which is then used in
the local industry for juices, ice-cream and baby food production.
India’s exports for papaya and papaya puree are very low and
largely towards the Middle East. Europe is another growing market
after the U.S, papaya puree in Europe is traded at less quantity with
its major import reliance on Brazil and Mexico. Germany, France and
Netherlands are the major importers. The Netherlands imports for
papaya and papaya puree are mostly re-exported and the consumption in
terms of juices and juice concentrates remains significantly less
even though it imports large quantities. In order to study the
effective trade of papaya puree, the market is segmented in five key
regions; North America, Latin American, Europe, Asia Pacific and
Middle East and Africa.
Papaya
puree is segmented on the basis of source and end use. Based on the
source papaya puree is segmented as organic papaya puree and
conventional papaya puree.
On
the basis of end use, papaya puree is segmented as; infant food,
beverages, bakery & snacks, ice-cream & yoghurt, dressings
and sauces and others.
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Banaba
leaf extract market Global Market Trends and Market Drivers:
Organic
trends have widely picked up and has been on an exponential growth
with more and more consumers demanding organic fruits and use of
organic fruit by manufacturers of beverage and baby food. A positive
market growth for organic fruit puree is highly likely. Non-GMO trend
is also evident in certain parts of the world and the concerns for
food safety has risen. Consumers want the fruit to be fresh and
natural, and also the products made out of it to serve on the same
lines. By fresh and natural, most consumers indicate free from
chemicals and grown completely in its naturalistic way. This opens
many opportunistic doors for both manufacturers and buyers of papaya
puree to expand in this white space.
Papaya
Puree Market Key Players:
A
rise in demand for different flavors and healthy fruits in Europe has
shown great potential for market growth and some of the major puree
suppliers in the European region have reported major increase in
demand from local product manufacturers. Some of the key
manufacturers of papaya puree include; Döhler GmbH, Kiril Mischeff
Limited, Capricorn Food Products India Ltd., Aditi Foods India Pvt.
Ltd., Galla Foods, Shimla Hills Offerings Pvt. Ltd., among others.
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