Market
Introduction:
Chicory
is a perennial herbaceous plant, which is woody in nature and belongs
to dandelion family Asteraceae. Chicory leaves are mostly used for
salads and roots when roasted are used as a coffee substitute as well
as additive. Chicory is also grown as a feed crop for livestock.
Chicory is a native plant of Europe and now is also commonly found in
North America. In U.S. chicory is commonly known as Endive (Cichorium
endivia). Chicory is famous for the health benefits it offers such as
it has the ability to boost the immune system, ease digestive issues,
reduce arthritis pains, prevent bacterial infections & heartburn,
detoxify the liver and gallbladder and reduce the chance of heart
disease. Chicory root is a natural source of prebiotics and is also
helpful in reducing weight. Chicory plant is a great source of
vitamin and minerals, folic acid, magnesium and potassium.
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Market
Segmentation:
Chicory
product market is segmented on the basis of nature, end use,
distribution channel and region. On the basis of nature the market is
segmented into organic and conventional. On the basis of end use
applications chicory market is segmented into food and beverages
industry, pharmaceutical industry and nutraceutical industry. The
food & beverage industry segment can be further sub-segmented
into bakery & confectionery products, energy bars, dairy &
frozen desserts, breakfast cereals & granola products and
beverages. On the basis of distribution channel the chicory market is
segmented into hypermarket/supermarket, convenience stores, drug
store, online store and others. Among the distribution channel
hypermarket/ supermarket is expected to retain the maximum market
share in the forecast period.
Market
Regional Outlook:
Regional
segment for the market of Chicory is divided into five different
regions: North America, Latin America, Europe, Europe, Asia Pacific
and MEA. Among these segment Europe is expected to have the major
market share globally, as it is the largest producer and consumer of
Chicory. The North America market is expected to grow significantly
over the forecast period, but is anticipated to account for a lower
growth rate than the APEJ region, owing to a greater number of
emerging economies in Asia Pacific. In Asia Pacific region the
countries like India and China, are generating the major revenue.
Moreover, the Asia Pacific region is estimated to account the highest
CAGR, owing to a larger consumer base, combined with a higher number
of retail outlets than any other region.
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Market
Drivers:
Regional
integration was lacking in Latin America because of major economies
such as Brazil and Argentina, which had not adapted free trade. Now
the scenario has changed. After successful adoption of free trade
agreements by Peru and Mexico and the benefits they received, other
countries started adopting free trade. Free trade helps in
integration of supply chain, which results in increasing trade
activities and trade volume between countries. Chicory manufacturers
can now get easy access to other countries in the region. This fact
is expected to bolster growth of chicory market. Moreover, with the
emergence of modern retail formats, the F&B sector has a new
format for operations in the form of food courts and specialty stores
in large format malls. These food courts and specialty stores offer
consumers easy access to food and beverage that contains chicory
ingredients such as prebiotics at the time of shopping and
entertainment activities and also offer a choice of selecting
different products by comparing it then and there. These improved
retail formats has helped the companies to offer its prebiotics and
other vitamin and minerals to the consumers in a better way.
Consumers can now easily select their desired product as varieties
are available at the stores, which is also helping to boost growth of
chicory market globally.
Increasing
demand for healthy beverages globally is expected to create
opportunities for players in the global chicory market. Ever rising
demand for drinks or bars with natural ingredients is expected to
result in significantly high sales of chicory products. Food &
beverage companies are highly focusing on the research &
development activities to enhance the nutritional and multifunctional
profile of food items, which offers high health benefits. Prebiotics
have greater visibility in the health supplement market, which should
have a positive spillover effect into the mass consumer market. There
is a significant presence of large multinational manufacturers in
Europe, who have the mature technology and capacity to service the
needs of this market.
Market
Key Players:
Some
of the key players in Chicory Market are Prewett's Health Foods,
Starwest Botanicals Inc, Leroux, Narasus Coffee Company, Pioneer
Chicory and Chicobel Pvt Ltd among other.
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