Crème
De Cassis Market: Introduction:
Crème
De Cassis is a type of a liquor known in central and northern part of
European region. Crème De Cassis is a French word for ‘Cream of
blackcurrant’. The name itself describes the content of the drink
that is the liquor is made from blackcurrant. It is made by
extracting blackcurrant cultivated in Europe and blend with natural
sweet and juices. Several well-known cocktails are made of Crème De
Cassis. It is also served as an after-dinner liquor or as a frappé.
Crème De Cassis bottles comes in several specific alcohol contents
which is available according to different customer preferences. The
Liquor is originally originated from a place called Dijon, a city in
eastern France and the capital of Côte-d'Or department. Hence if the
liquor is labelled as ‘Crème de Cassis de Dijon’, it indicates
that the berries are from the Dijon Community and it has its own
value among its target customers.
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Crème
De Cassis Market: Segmentation:
Crème
De Cassis can be segmented into Alcohol content, End Use and
Distribution Channel.
On
the basis of alcohol content, Crème De Cassis can be segmented into
15%, 16% and 20% alcohol content. Among these alcohol contents, Crème
De Cassis bottles having 16% alcohol content segment is being
anticipated to be dominating in terms of value share during the
forecast period.
On
the basis of End Use, Crème De Cassis can be segmented into
Households, HORECA and Commercials. Owing to the lifestyle adopted by
the North American and European consumers, the purchases from the
household segment is expected grow at a higher rate.
On
the basis of distribution, Crème De Cassis can be segmented into
direct and indirect channel. The indirect channel can be further sub
segmented into Modern Trade, Specialty Store, Convenience Store and E
– Retailers. Among these various channel, the modern store and
specialty store segment is expected to witness higher growth rate in
terms of volume sales since it is easily accessible for the target
customers.
Crème
De Cassis Market: Regional Outlook:
Regional
segment for the market of Crème De Cassis product is segmented into
five different regions: North America, Latin America, Europe, Asia
Pacific including Japan and Middle East & Africa. Blackcurrant
are cultivated in large scale in temperate parts of central and
northern Europe and northern Asia regions due favorable climatic and
soil condition. As a result, European and Asia Pacific region is
expected to have higher share in terms of value and volume sales in
global Crème De Cassis market. The European region is expected to
witness higher growth rate in terms of volume sales due to the
popularity it has been gaining over the years among the target
customers. Crème De Cassis market can seize an opportunity in the
North American region due to the rising alcohol consumption rate over
past 5 years.
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Crème
De Cassis Market: Demand Driver:
Global
alcohol consumption rate has registered a substantial growth from
past few years. Initially the highest alcohol consumption rate came
from the European region. However in the past 5 years, the trend on
alcohol consumption rate has been varying in most of the countries
across the globe. North America and Asia Pacific regions are two main
emerging regions when it comes to alcohol consumption. These regions
has witnessed rising demand for alcohol beverages in past few years.
Owing to this factor, Crème De Cassis market can pounce on the
opportunity and can help drive its demand in these regions.
Crème
De Cassis Market: Key Player:
Some
of global key players in Crème De Cassis are as follows: Lejay
Lagoute S.A.S, Borco, Jean-Baptiste JOANNET, Marussia Beverages,
Etablissements Gabriel Boudier, Maison Vauron, The Black Prince
Distillery, Inc, Christopher Piper Wines Ltd, Arlington Wine &
Liquor, Cream Wine Company, De Kuyper Royal Distillers.
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