Hydrolyzed
flours Market: Introduction:
Flour
which contains very low content of gluten which holds the key to
produce baked goods for gluten sensitive people is called hydrolyzed
flours. Hydrolyzed flour are produced through hydrolysis which is a
process that involves the chemical breakdown of a compound due to its
reaction with water. Some manufacturers have a specific hydrolyzing
line that is able to hydrolyze flours at different dextrose
equivalent (from 5 to 45 DE). This kind of process helps in
facilitating the production of mono and disaccharides which gives a
naturally sweet taste to the finished product. Hydrolyzed flours are
beneficial in many ways such as: it helps in better digestibility, it
gives a sweet taste without any addition of sugar and more
importantly, it is a clean label product with no additives or added
sugar.
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Hydrolyzed
flours Market: Segmentation:
Hydrolyzed
flour can be segmented on the basis of source, application, end use
and distribution channel.
On
the basis of source, the hydrolyzed flour can be segmented into rice,
wheat, corn, and others. Among these sources, rice and wheat source
are being anticipated to have the higher value share due to its high
rate of consumption around the world, especially in Asia-Pacific
region.
On
the basis of application, hydrolyzed flour can be segmented into the
food industry and other industrial application. The food and beverage
industry can further be sub-segmented into baby foods, dairy
products, chocolate drinks, soya milk, juices, sports drinks,
breakfast cereals, snacks, and confectionery.
On
the basis of end users, Hydrolyzed flour can be segmented into
households and commercials. Among these end users, household has
higher volume share which could be attributed to its necessity in
their daily diet.
On
the basis of Distribution Channel, Hydrolyzed flour can be segmented
into a direct and indirect channel. The indirect distribution for
hydrolyzed flour can be further sub-segmented into a Modern store,
Convenience Store, Specialty store and E- Retailers. Since modern
store facilitates an easy accessibility of the product to its
customers at a much more affordable price, this kind of store has
been anticipated to have higher volume sales as compared to other
channels for Hydrolyzed flour.
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Hydrolyzed
flours Market: Regional Outlook:
The
global hydrolyzed flour market has been categorized into seven key
regions including North America and Latin America, Eastern Europe,
Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle
East & Africa. According to FAOSTAT, China is the world’s
largest producer of wheat followed by India and North America. These
countries play an important role in shaping the grain market dynamics
across the world. Around 126 million metric tons of wheat are
produced by China per year, on a land area of 24 million hectares.
Wheat is being cultivated in large scale in the yellow river and Huai
river valleys of China, where the crop is rotated with maize. It is
pretty evident from the above-mentioned facts that, hydrolyzed flour
market has been anticipated to have higher value share in
Asia-Pacific North America regions. On the other hand, the European
market is expected to grow at a considerable rate which could be
attributed to countries like Germany which is being considered to be
the largest producer in E.U (European Union). In 2013, Germany
exported 9.1 million tons of wheat (FAOSTAT). According to estimates,
the flour mills of Germany process 7.2 million tons of wheat each
year.
Hydrolyzed
flours Market: Demand Drivers:
Consumers
in the modern era are much more health conscious and prefer having
gluten-free, sugar-free and fat-free products in their daily diet.
Millennial population accounts to 27% of the total global population.
They are fast becoming the world’s most important generational
cohort for consumer spending growth, sourcing of employees, and
overall economic prospects. These type of consumers are much more
health conscious and look out for gluten-free products. Hydrolyzed
flours have the lowest content of gluten. This one critical factor
can help drive the demand and growth of global hydrolyzed flour in
terms of value and volume sales.
Hydrolyzed
flours Market: Key Players:
Some
of the key players in global Hydrolyzed flours market are PGP
International, BELOURTHE S.A., Cargill Incorporated, Archer Daniels
Midland Company, Caremoli Group, Buhler A.G., Lifeline Foods Inc.,
Takai Food Ltd, DANA DAIRY GROUP.
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