The
term artificial flavor refers to a material which adds flavor and
taste to the food product, and which is derived from different
sources. The flavors industry has achieved remarkable growth in the
beverages and processed food segment in the past few years. This has
brought about positive changes to the vegetable and fruit ingredients
market growth. Beverages and food (which differs according to the
provinces) play an important role in the processed food industry.
Flavors can be mainly classified as synthetic and natural flavors.
Natural flavors are manufactured from edible substances such as
vegetables, fruits, and leaves, and synthetic flavors are
manufactured from inedible substances such as petroleum and are
processed in labs to create flavors through different chemicals.
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Any
substance or food has a sensory impression called as Flavor, which is
determined by senses of smell and taste. The natural identical
flavoring is less expensive and great opportunity for manufactures of
flavors. With the rise of food industry and restaurants, the flavors
sales has increased in the food sector.
Flavors
have major share in the food industry, and are at the threshold of
remarkable growth. The market can be characterized as technical,
innovative, and specialized in nature. Growth of the flavors market
is driven by changed lifestyle of consumers, higher demand for food
which is convenient, and development of the global beverage industry
in terms of safe and packaging logistics, for example, self-chilling
beverage cans. However, raw material prices, bargaining power of
suppliers and customers, price pressure, and high entry barriers on
manufacturers hampers market growth. Small-scale industries expanding
by developing technical service centers and facilities in various
regions provide opportunities for growth of the market. This growth
strategy is crucial for smaller companies, enabling them to expand
their technical capability through precise research and development
infrastructure provided by key players in the industry.
The
food flavor market thrives on different factors such as increasing
demand for natural and clean-label products (due to adulteration of
food and harmful effects of adulterated food on the human body).
Artificial flavors are made of harmful chemicals, these chemicals
have ill effect on human body, the products should be made
considering health benefits and maintaining the taste of the food
product. The major factor restraining the food flavor market is
lacking stability and higher cost. Flavors made of natural
ingredients are expensive because of their quality and the products
used to prepare them. However, this market has opportunities for
growth during the forecast period, in terms of new source of raw
materials, Greenfield ventures in Asia Pacific and Latin America, and
increasing number of color shades and multifunctional flavors,
maintaining the taste and quality of the flavors used. Yet, this
market still has to deal with challenges related to lack of
transparency in patent protection laws.
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The
food flavor market is segmented by type, application, and region.
Segmentation of the market by type includes caramel, carotenoids,
anthocyanins, natural extracts, aroma chemicals, and essential oils
and other types. These flavors are used for various purposes and in
various sectors of the food industry, in beverages such as soft
drinks and artificial juices, in bakeries, confectionery, dairy and
frozen products, meat products, and savories and snacks, for example
instant noodles, soups, salad, condiments, dressings, and sauces and
chips. Furthermore, the market is segmented by regions into North
America, Europe, Asia Pacific, South America, and Middle Eas&
Africa.
Key
players in the food flavor market are Archer Daniels Midland Company,
Royal DSM N.V., Kerry Group PLC, FMC Corporation, International
Flavors & Fragrances Inc, Symrise AG, Sensient Technologies
Corporation, Takasago International Corporation, Givaudan SA, and
Chr. Hansen Holding A/S.
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