Meat
snacks are food products made from animal meat by blending it with
other ingredients to attain specific taste and nutrition. The process
involves marinating meat in a curing solution and drying it. This
process provides a unique flavor and longer shelf life to meat
snacks. Changing consumer taste and preferences and inclination
toward consumption of convenience food & beverages have increased
demand for meat snacks over the years. Meat snacks are considered to
be healthy food having significant vitamins, minerals, and other
nutritional value. Manufacturers are focused on developing new
products to satisfy the changing consumer tastes and preferences. The
global meat snacks market has witnessed rapid changes due to factors
such as rise in purchasing power, improvement in the living standard
of the population, and rapid urbanization. Demand for meat products
is expected to increase during the forecast period due to rise in
awareness regarding health among the consumers.
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The
global meat snacks market has been segmented based on meat type,
product type, distribution channel, and region. In terms of animal
type, the global meat snacks market has been segmented into chicken,
pork, beef, lamb, turkey, seafood, and other. Based on product type,
the market has been segmented into jerky, sticks, steak, pickled
sausages, nuggets, tortilla, chews, and others. In terms of
distribution channel, the market has been segmented into online
distribution channel and offline distribution channel. Online
distribution channel of the global meat snacks market is expected to
show the fastest growth rate during the forecast period due to
convenience and wide range of options. Offline distribution channel
includes convenience stores, grocery stores hypermarkets,
supermarkets, restaurants, and fast food corners. Meat snacks
dominated the global snacks market owing to several strategies, such
as product innovation adopted by manufacturers.
The
global meat snacks market is primarily driven by factors such as
changing lifestyle, rise in working women population, and inclination
toward convenience food. Additionally, popularity of convenience food
and beverages are resulting in higher demand for meat snacks.
Introduction of different product forms, such as handmade sausage
crisps, is expected to have a positive impact on market demand.
However, consumer awareness regarding adverse health effects such as
obesity by consumption of meat, religious, social and preference for
vegetarian and vegan foods are some factors restraining the global
meat snacks market. Strict government rules and regulations related
to the use of certain meat product is also expected to hinder the
market. However, product innovation by key players, such as
introduction of low fat, high in protein, and gluten free products
can result to boost the global meat snacks market during the forecast
period.
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In
terms of region, the global meat snacks market is segmented into
North America, Europe, Asia Pacific, Middle East & Africa, and
South America. The U.S. and Canada dominated the global meat snacks
market. The U.S. accounted for a major share of the market due to the
rise in disposable income among consumers coupled with changing
consumer tastes and preferences. The market in the U.K and Belgium is
projected to expand at a considerable pace. The meat snacks market in
China, India, Japan, and Australia in Asia Pacific are expected to
expand at a rapid pace during the forecast period due to the rise in
product innovation among manufacturers and population. Additionally,
multiple distribution channels and increase in popularity of meat
products are also expected to contribute to the expansion of the
market in Asia Pacific.
Major
key player operating in the global market are ConAgra Food, Zorabian
Chicken, Frito Lay, Vista Foods, Venkys, Meatsnacks group, King Elite
Snacks, Jack Links, Hormel Foods, Mafood USA, Tyson Food, Vista Food,
Winterbotham Darby, Nestle USA and Kepak Group.
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