In
a highly competitive and fragmented global juice concentrate market,
product differentiation gives an edge to a few companies over others,
says Transparency Market Research (TMR) in one of its research
reports. Companies are striving to introduce new products with
respect to taste and flavor to steal a march from their competitors,
notes the study.
Some
prominent names in the global juice concentrate market are Archer
Daniels Midland Co., Dohler Company, Ingredion Incorporated,
SkyPeople Fruit Juice Inc., and the Ciatti Company.
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As
per a report by TMR, the global juice market is likely to reach a
value of US$117.89 bn by 2025 vis-à-vis revenue increasing from
US$89.56 bn in 2016 expanding at a CAGR of 3.4% between 2017 and
2025.
Large
Consumer Base for Fruit Juices and Vegetable Juices Makes Beverages
Leading Application Segment
Based
on type, fruit juice concentrate and vegetable juice concentrate are
the divisions that are under the scope of this study. Fruit juice
concentrate garnered the leading share of the market in 2016.
The
application segments into which the juice concentrate market is
divided in this report are beverages, soups and sauces, bakery
products, dairy products, confectionery products, and others. Of
them, beverages stood as the leading segment in 2016. This is mainly
due to a large consumer base for fruit and vegetable juices based
beverages and their large-scale applications in food products. Dairy
products and bakery products also account as key application segments
of the juice concentrate market.
By
distribution channel, online distribution channel and offline
distribution channel are segments into which the global
juice concentrate market is divided in this study. Europe is
currently the leading market for juice concentrate trailed by North
America in terms of revenue.
Changing
Economic Conditions Fuel Growth
The
key factor stoking growth of the juice concentrate market is rising
popularity of convenience foods and beverages mainly because of
changing eating habits and busy lifestyles. In addition, trend of
adoption of a healthy lifestyle is driving sales of fruit and
vegetable juices, which is having a positive impact on the juice
concentrate market. With increasing consciousness about the
importance of good health and considerable attention to adopt
health-benefitting foods, the juice concentrate market is receiving a
boost.
"With
changing economic conditions, across many parts of the world, the
demand for juice concentrate has been rising due to increasing
spending on alcoholic and non-alcoholic fruit drink products, ice
cream, yogurt, baby food, etc.” says the author of the study. Large
companies are making heavy investments for introducing new flavors of
juice concentrates that are high in nutrition as well to cater to the
rising middle class population.
Another
key factor driving growth of the juice concentrate market is longer
shelf life and cost-effectiveness of juice concentrates than fresh
juices. This is because juice concentrates are free of water content
that increases their shelf life and involve low transportation costs
as they are shipped in small frozen packages.
Acting
as a barrier to the growth of this market is increasing awareness
among consumers about the harmful effects of excess fructose
consumption.
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